Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive solutions, and networked systems, today announced that it was awarded a systems and games contract for Pennsylvania’s newest casino, Valley Forge Casino Resort in King of Prussia, Pa., which opened last month. Bally Technologies was selected after a competitive and detailed evaluation process. The new casino chose a broad array of Bally’s industry-leading systems solutions, including the iVIEW™ floor-wide player-communication network for each of their 600 gaming machines, and the iVIEW Display Manager™ (DM) picture-in-picture-style player-user interface on a majority of their games across games from six manufacturers.
The savvy new operator also chose Bally’s award-winning Elite Bonusing Suite™ to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, and DM Tournaments™. “When deciding who to partner with for our systems solutions, Bally’s proven and long-term commitment to systems was very important, as well as their many compelling, end-to-end systems solutions that will enable us to compete creatively in our increasingly competitive market,” said Saverio (Sal) Scheri, President and Chief Executive Officer of Valley Forge Casino Resort. “Not only does Bally offer an incredibly solid, proven, and powerful solution of core systems products, they bring to the table iVIEW DM and the Elite Bonusing Suite, which are going to allow us to differentiate ourselves and add tremendous excitement across our whole floor,” Scheri said. iVIEW DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play. Bally’s Elite Bonusing Suite, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game. These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments.
Valley Forge Casino also selected a host of products from Bally’s broad systems portfolio including:
- CMP™ slot management system to manage casino, slots, and hospitality data.
- SDS™ and CMP player-tracking system.
- Bally Business Intelligence™ advanced data analysis and visualization solution for powerful data mining and campaign management.
- CoolSign® media-management solution for centralized management across the casino floor.
- TableView™ real-time table management solution for management of its table-games operations.
- Service Tracking Manager™ rules-driven automated dispatch and alert system.
Valley Forge Casino Resort opened with Bally gaming machines accounting for approximately 25 percent of their floor, including Bally’s exciting new Grease™ video slot based on the world-class brand. In addition to Grease, they selected a wide range of core video, spinning reel, and premium games, including exciting titles like Cash Wizard™, Vegas Hits Roadtrip, Cash Spin Jackpot™, and Betty Boop’s Love Meter™. Valley Forge also chose a selection of games on Bally’s award-winning Pro Curve™ cabinet, featuring the industry’s only curved LCD to emulate spinning reels on a video slot.
“We are very appreciative of Valley Forge Casino’s confidence in Bally,” said Sridhar Laveti, Vice President of Client Services for Bally Technologies. “The expansive integrated Bally solutions will give Valley Forge powerful new ways to entertain and market to their players right on the casino floor, while providing solid, secure, and flexible systems technologies for their inevitable growth.”