Category: News

30 Aug 2012

Seneca Casinos deploy Bally Mobile and Bally Business Intelligence Solutions

bally-technologies-logoBally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, announced that three Seneca Gaming Corp. casinos in New York will continue their partnership with Bally Technologies by implementing Bally’s award-winning Business Intelligence, Power Promotions™ and custom mobile applications.

Seneca Gaming Corp’s three New York-based casinos, Seneca Niagara Casino & Hotel in Niagara Falls; Seneca Buffalo Creek Casino in Buffalo; and Seneca Allegany Casino & Hotel in Salamanca; will have Bally Business Intelligence and Power Promotions connected to more than 6,500 gaming machines. Additionally, Bally Mobile will provide each casino with a customer-facing mobile website and mobile apps.

“We are thrilled to continue this partnership with Bally Technologies,” said Seneca Gaming Corp. Chief Executive Officer Cathy Walker. “The ability to combine world-class casino- management systems, unique bonusing offerings, and state-of-the-art mobile technology makes Bally a perfect fit to help lead Seneca casinos into the future.”

Bally Business Intelligence is an advanced application that allows casino operators to analyze and visualize the extensive data gathered throughout their properties.

Bally Power Promotions gives the casino the ability to extend electronic incentive cash offers to its players at the point of play. With Bally Power Promotions, slot club members can use their slot club cards to convert their valuable accumulated points and promotional dollars into playable credits without visiting the slot club booth.

The Bally solutions will provide additional capabilities for the Seneca casinos to serve patrons better both inside the casino, and also through innovative marketing programs and campaigns.

Bally Technologies’ award-winning Bally Mobile apps enable Seneca Casinos’ fans and customers to perform a variety of tasks from their mobile devices, including:

– Purchase tickets to events, or book a suite at a special price – right from the app.

– Get detailed information about table games, learn about player-loyalty programs, and find poker and slot tournaments.

– Enjoy location-specific content and unlock offers once they are within a few miles of the property.

– Browse menus or make reservations at restaurants.

– Access overhead custom GPS maps or view detailed property maps of the casino.

– Use the embedded smart-search bar to find content by keyword.

– Contact reservations, room service, and other property personnel instantly.

“It is an honor for Bally Technologies to continue our great partnership with the Seneca Nation by providing both additional systems solutions and mobile apps to these properties,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “Our ability to provide traditional and mobile products speaks volumes about our powerful, multi-channel business-to-business solutions that provide casinos with a single view of the player whether they are at the casino, at home, or on the move.”

29 Aug 2012

Another international games developer confirms return to ICE

Tony BoultonProject, which has earned a reputation for being one of the industry’s most innovative games developers, has confirmed that it will be returning to ICE Totally Gaming in 2013 after an absence of three years. Project is the latest influential name to return to the ICE show floor and the news follows earlier announcements of support from both TCS John Huxley and Aruze.

Tony Boulton, Project’s Managing Director, explained: “We are active in our UK home market as well as in strategic international jurisdictions. We will be using the exhibition to market our successful Instant Lottery System software which has been adopted by a number of governments as their lottery system of choice.”

He added: “ICE has a reach which is unique within the lottery/gaming space and represents the only single business event at which we can engage with the calibre of industry and political decision-makers that we need in order to market this particular product. The only alternative approach is to try and secure individual high-level meetings in every one of our target jurisdictions, which is a huge and costly logistical task. I am looking forward to seeing the new ICE at ExCeL and hope to benefit from its reputation for being the meeting place for the international industry.”

Kate Chambers, ICE Portfolio Director, said: “Innovation is at the heart of gaming and I’m delighted that the big thinkers in the business, the companies and individuals which drive change, continue to support it. Attracting a company like Project, which has a reputation for thinking big, is an important coup and another key reason for attending ICE Totally Gaming in February at its new ExCeL London home. The move to ExCeL has been very well received by our stakeholders and we are looking forward to welcoming attendees from throughout the world to what is the heart of London.”

29 Aug 2012

New slots and VLTs: over 410 thousand machines into circulation and 45 thousand videolotteries

newslot sala410,181 new slots are authorized by the State Monopolies for wager’s collection in the country while the ones actually operating at the beginning of the current week were less than 378 thousand (377,969 to be precise). According to the latest updating released by Aams about the ‘numbers’ of the field of the amusement machines, the network of new slots is supported by the one of the videolotteries which, at present, has more than 45 thousand active terminals that collect wagers (45,016 to be precise, on August 27, 2012), which correspond to 79 percent of the total market, by virtue of the about 57 thousand rights at the concessionaires’ disposal.

29 Aug 2012

Omi Gaming delivers certified mobile video slots to Alderney Operators

cellulariOmi Gaming is thrilled to announce that the three mobile games; Benny The Panda, Princess Fortune and Jungle Fruits has been “approved in principle” by the AGCC. The games have been tested, evaluated and certified by SQS India, an independent provider of Software testing authorized by the AGCC.

Benny The Panda is thirty paylines video slot with two progressive jackpots, freespins and wilds. The wild symbol does not only substitutes all symbols except scatters it also doubles all the wins in the combinations it appears on. The player can win up to 59 400 coins in one spin beside the progressive jackpots.

Princess Fortune welcomes the players to a world of fantasy were finding the right prince will make you win big. The game has twenty paylines, wilds, freespins, scatter wins and a bonus feature where a little kiss can make you rich.

Jungle fruit is a ten paylines, fast paced, frequently winning game. As the reels spins the players have the chance to hit the jungle jackpot and scatter wins which multiplies by the number of paylines.

“Omi Gaming is committed to create high end, triple-A, mobile casino games entertainment that generates revenues to our partners, so quality assurance is a natural part of our day to day business. We are absolutely thrilled that we now can begin to offer our mobile games to operators and platform providers on Alderney.”

25 Aug 2012

Spanish heavyweights Grup Perelada and Grupo Orenes bring more value to players with systems solutions

casino antiguaNew deployments for SPIELO International’s next generation systems are underway at properties belonging to Grupo Orenes and Grup Perelada, the biggest casino groups in Spain, to add value to the player experience and stay ahead of the game.

Grup Perelada

The Grup Perelada’s Barcelona casino is migrating to the new, more powerful™ next generation floor platform. enhances the player experience with its interactive touch-screen interface for multi-media player communications and services. It opens up a world of opportunities for exciting new player applications and directed marketing messages.

SPIELO International’s relationship with Perelada started in 1999 when the gaming supplier installed Perelada’s first casino system. The Barcelona, Perelada, and Tarragona Perelada Group casinos in Catalonia have all moved to SPIELO International’s qpon cash™ ticketing solution on a total of 524 slot machines. They also use the Star MARKETING™ player tracking module of GALAXIS™, as well as Star JACKPOTS™ for progressives.

Mr. Josep Mª Roig, Slot Director, Grup Perelada, said, “We found the new interactive player interface very interesting and look forward to making it available to our players in Catalonia starting with Barcelona, with our other casinos to follow. We want to provide players with the best casino experience.”

Grupo Orenes

SPIELO International congratulates Grupo Orenes for the new Gran Casino Antigua – Fuerteventura (Canary Islands) that opened in July with the GALAXIS™ suite of casino systems, including Star SLOTS™ for all 41 of their slot machines, and the first Star DISPLAY™ installation in Spain, which provides a versatile and powerful multimedia system for jackpot celebrations and player advertising.

Star SLOTS is a powerful slot management system for accounting, reporting, monitoring, and maintenance across the slot floor. They are also using the qpon cash ticketing solution. Grupo Orenes has been using the GALAXIS solutions since 2005, starting with Gran Casino Costa Meloneras.

Mr. Gregorio Hernández, Slots Director for Group Orenes, commented, “We are delighted to continue our long-standing collaboration with SPIELO International for key casino systems management operations in our new Gran Casino Antigua – Fuerteventura.”

23 Aug 2012

Galaxis™ incorporates gameViz™ software for deeper understanding of real-time casino floor dynamics

accordoSpielo International has announced a partnership with Bis², a world leader in advanced analytical software, for Bis²’s gameViz product, a state-of-the-art data visualization software solution for strategic, operational, and analytical users of gaming data.

Bis² is supplying and supporting the gameViz software, which is a seamless part of Spielo International’s Galaxis™ gaming management system portfolio, thereby making sophisticated business intelligence more accessible and affordable for casino operators worldwide. gameViz can be installed within a rapid timeframe, and can provide a return on investment of less than one year through a sophisticated understanding of the casino’s real-time floor dynamics.

“We are very excited to be introducing this next generation, advanced gameViz technology to casino operators worldwide,” said Marc Attal, Managing Director of the Casino Systems division of Spielo International.

“We have a growing number of customers in over 50 countries and see great opportunities to bring this proven world-leading gaming analytics technology to them. It entirely complements our wide portfolio of powerful and diverse gaming systems solutions with a new way to visualise advanced business intelligence, integrated into our Galaxis datastore and product portfolio. The visualisation of advanced data will really help operators to understand slot machine performance and customer preferences at a whole new level.”

The technology handles a range of casino operator needs, from simply monitoring the live activity on the gaming floor, to advanced analysis of multi-game data, deployment of a mini-casino strategy, War Room analytics and comprehending the machine and customer effects of game changes on the casino floor. This is all done with ease using Bis²’s Super Graphics. Unlike classical Business Intelligence tools, the BIS² solution is focused on innovative visualizations using hyper-advanced graphics (called “Super Graphics”) that help operators make the right business decisions.

“We are delighted to have Spielo International’s Casino Systems division partner with us to offer Bis²’s multi-award winning technology to casino operators,” said Mukesh Gordhan, Ceo of Bis2. “The ability to better understand data is a challenge that exists for all casino operators around the world. The power of visual query is something we do exceptionally well at Bis², and I am pleased that we can offer our technology to Spielo International’s casino operator customers. I have been very impressed with the Casino Systems division team, and our solutions are a good fit in their impressive systems portfolio.”

From 18-20 September at the Slot Summit in Paris, Marc Attal will be making a presentation about the newest trends in the gaming systems market worldwide, as well as the evolution of gaming regulations in France. He will be joined by Andrew Cardno, Bis² Cto, who will demonstrate the increasing importance of understanding player behaviour, and the factors that influence customer preferences in order to optimise revenue on the casino floor.

21 Aug 2012

Mermaid’s Spell™ enchants South Africa

mermaidIt was a splashy affair at this year’s Wild Coast Winter Games as Atomic Gaming showcased SPIELO International’s most innovative products yet. The Atomic Gaming stand was abuzz as Mermaid’s Spell™, the latest innovative progressive link from SPIELO International, was introduced to the South African Gaming industry. With eight progressive levels, Mermaid’s Spell is yet another addition to SPIELO International’s successful library of multi-level progressive links. No need to wait for any bonus features – this 8-level progressive link enables players to win one of the progressive levels at any time. By enchanting your favourite progressive symbol players can “hunt” for their desired progressive level!

Three brand new suites of the top-performing diversity™ multi-game were also unveiled on the Atomic Gaming stand. These included Gambling Green™, Absolute Azure™ and Magic Maroon™.

diversity Absolute Azure offers players the choice of five core game titles in addition to 1 top-performing, stand-alone CASH FEVER™ progressive title and 2 classic, low-line games. One extremely volatile version of the top-performing game, Master Roulette™, rounds out Absolute Azure.

diversity Magic Maroon offers players the choice of five core game titles in addition to two top-performing, stand-alone titles from the successful Doggie Cash™ progressive link, as well as two classic, low-line games. One extremely volatile version of a top-performing game rounds off this exciting diversity multi-game suite.

diversity Gambling Green offers players the choice of 4 core game titles in addition to the top-performing, stand-alone CASH FEVER™ progressive title, a Roulette title, and two classic, low-line games. Two extremely volatile versions of top-performing games round off the offering in this suite.

Also on the Atomic Gaming stand was HOT & WiLD™, another impressive progressive link from SPIELO International based on the successful CASH FEVER series.

All the SPIELO International games were displayed on the OXYGEN™ upright and slant top cabinets, featuring crisp graphics, a simplified button panel, 22-inch screens and the sensys EP™ platform that’s powerful and robust, yet easy to service.

“Thank you to all the customers and friends of Atomic Gaming that visited our stand at the Wild Coast Winter Games. We are very pleased with the feedback we received on the product and are looking forward to making next year even better!” said Cliff Lamberton, Managing Director: Atomic Gaming.

17 Aug 2012

Pinball Magazine launches on August 18th

sharpePinball Magazine, a new glossy magazine for pinball operators, location owners and hobbyists will be launched on August 18th .What makes Pinball Magazine unique is that each issue of will focus on a single pinball related topic – an important pinball personality, a pinball company, or perhaps the development of a particular pinball machine – and explore it in depth.

Whatever the subject, Pinball Magazine will give it as many pages as are needed to cover it fully. The first issue has 112 full color pages and uses large, high quality pictures and a clean, modern design.

The focus of the first issue is pinball industry veteran Roger Sharpe, who is also the issue’s Guest Editor. He has some valuable suggestions for professional pinball operators about how to make operating pinball on location more profitable.

“I was excited to hear Roger’s ideas about how pinball on location could be marketed,” said Jonathan Joosten, Pinball Magazine’s editor. “Roger has proved that his ideas work and I’m happy I can share them with others to help their businesses.”

Sharpe also explains how easy it can be for operators to generate publicity for pinball tournaments or other events. “Any pinball operator can benefit from those tips and tricks, making Pinball Magazine a must read for any pinball distributor, operator and location owner,” Joosten added.

The Roger Sharpe interview is comprehensive, and with involvement in so many aspects of the pinball industry Pinball Magazine is able to give this fascinating personality the space he deserves .

Other articles in the first issue of Pinball Magazine include a look at popular online community Pinside, an introduction to the International Flipper Pinball Association, a visit to the Pacific Pinball Museum and much more.

Pinball Magazine will be launched on August 18th at the UK Pinball Party, where the first issue will be on sale. It can also be purchased online at, priced at US$15 / Euros 12.50 / UK £ 9.75 plus postage.

16 Aug 2012

New ICE campaign invites the world of gaming to think big!

ice-totally-gaming-awardsThe creative for ICE Totally Gaming has gone live, with the organisers of the world’s most complete and now the world’s largest gaming exhibition, challenging the industry to think big for 2013 when it takes residence at its new home at ExCeL, situated in the heart of London.

The creative, which has been launched following a tease campaign run through, heralds the show’s relocation to the purpose built ExCeL London venue and on new dates across February 5th, 6th and 7th. Kate Chambers, Portfolio Director responsible for ICE Totally Gaming said: “We are launching our biggest marketing campaign to date in support of what promises to be the biggest exhibition for the international gaming industry. ICE 2013 is already 12% bigger than the 2012 event and we still have more than six months before the show opens. With a net floor space of 31,000 square metres we believe that ICE 2013 will be the biggest b2b gaming event in the calendar and one not to be missed.

“Our message to customers and stakeholders is simple – just think big: the show is going to be the biggest ever, the exhibitors are the biggest in gaming, the ideas will be bigger than ever before, and the opportunities that ICE generates for all attendees will be immense. To quote Donald Trump: ‘You have to think anyway so why not think big?’

16 Aug 2012

Joa Casino de la Seyne Fully Equipped with

iPad FloorMasterCongratulations to the new Joa Casino de la Seyne, which opened its doors on 5 July 2012 fully equipped with on 75 slot machines and 7 electronic roulette machines. The solution includes casino floor network and applications, and Galaxis™ modular system solutions including Star Slots™, Star Tables™, Star Cage™ and FloorMaster® monitoring tool.

– is a casino floor network with touchscreen interface that allows casino operators to provide interactive communications with players. It also supports multimedia. It is the hardware base for innovative applications, such as myBar and access to the jackpots and members’ loyalty club.

– myBar™ allows players to conveniently order their drinks on the interface. The drinks are delivered to the slot without interrupting play.

– Other applications allow privileged access to the casino’s jackpot information directly from via the player interface, as well as club member access to their account status.

– Galaxis is a modular system solution and consists of the various Star modules for different applications in the casino. With its scalable design and customizable modular integration, Galaxis offers a powerful and diverse casino management tool set for both slots and table games operations.

– Star Slots™ provides all the functions necessary for efficient slot accounting and slot floor maintenance.

– Star Cage™ is a complete vault, front cage, and credit management tool.

– Star Tables™ is an advanced table management system with features such as accounting, player tracking, and statistics.

– Star Marketing™ delivers player-related functions tailored to business needs with player tracking, player management, and loyalty club.

– FloorMaster gives hands-on floor management and real-time activity reporting and monitoring, on a tablet touchscreen.

Joa is the third largest casino operator in France, with 20 casinos and more than 2,000 slot machines and 80 tables, as well as restaurants and bars. France is one of the largest and most sophisticated casino markets in Europe with around 200 casinos and revenues in excess of €2.3 billion.

Spielo International is the number one external supplier of games and systems in France, where they have been operating for over 25 years. Joa has been a Spielo International Casino Systems customer since 2001.

Didier Tomas, Spielo International’s Casino Systems regional sales manager, said: “It’s a great honour for Spielo International that Joa Group has once again chosen our systems solutions, including our innovative applications and technology for their new casino in La Seyne sur Mer. This decision is a clear indication that they put their players first, and demonstrates that our customers recognize the value and power of our comprehensive and flexible systems solutions.”