Macau and its casinò, the key strategic challenges for ICE365

ICE365 Macau report examines the key strategic challenges facing both the economy and operators.

ICE365.com, part of Clarion Gaming’s £1m digital technology investment programme to help the international industry to develop and explore commercial opportunities throughout the year, has launched a free report on Macau, the world’s biggest gambling market. The report, which draws on expert insight from industry thought-leaders Chris Wieners of Hogo Digital, 2NT8 Limited’s Alidad Tash and Annie Siara from 86 Connects, examines the strategic challenges facing the Special Administrative Region (SAR) and its casino concession holders. It examines Macau's gaming sector before Covid-19 hit, as well as the market dynamics during the pandemic. As the SAR emerges from this period, the report also highlights external challenges the jurisdiction and its licensees face, as a process to renew casino licences draws near. Robin Harrison, B2B editor at Clarion Gaming said: “Our aim is to provide the industry with knowledge on who’s playing in Macau, what makes the market so attractive, as well as its unique elements. "We are indebted to Chris Wieners, Alidad Tash and Annie Siara for providing the detailed knowledge and cultural insight that only industry professionals with hands-on experience of working in the SAR are qualified and able to provide." “Inevitably Macau draws comparisons with Las Vegas. While Vegas has effectively gone ‘back to the future’ with a renewed emphasis on gaming as its other amenities were either restricted or shuttered entirely as a result of Covid-19, Macau is moving the other way, adding non-gaming attractions to its unique proposition. Broadening Macau’s offering and appealing to non-gambling demographics beyond mainland China will be crucial to shaping its future.” Clarion Gaming’s Macau Report ‘Resumption or renewal in a post-Covid world’ can be read free of charge here.