Road to Betting on Sports America – Digital webinar series kicks off with session on sponsorships
The Road to BOSA-Digital (Betting on Sports America – Digital) webinar series kicks off next week with a jointly produced session between events and media company SBC and Front Office Sports (FOS), the preeminent sports business outlet.
The series is designed to create discussion around pressing issues in the sports betting industry while previewing many of the topics that will be covered in-depth at BOSA-D virtual conference and expo on December 1 & 2, 2020.
The series opens on Wednesday, Nov. 11, 2020 at 9 a.m. PST/Noon EST with the FOS webinar, Betting Brands = Good Business for Teams and Venues. The discussion will center on the influx of betting brands into the market and how they have helped to open up revenue streams and strategic alliances for teams and venues like no other vertical before.
Moderated by Kevin Smith, Director of Marketing – North America for SBC, the panelists include:
- Jim Van Stone, President of Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment
- Eric Foote, Chief Commercial Officer at PointsBet USA
- Pat Evans, Reporter for Front Office Sports
The panelists represent companies at the forefront of recent partnerships in the space. Monumental, which owns the Washington Capitals (NHL) and Wizards (NBA), along with the venue where both teams play (Capital One Arena), earlier this year inked a deal with William Hill to have a full service sportsbook within the arena. PointsBet has signed deals to be an official sportsbook for a number of college and professional football teams throughout states where online sports betting is now legal.
Evans feels the sports betting industry is a bright spot for teams and leagues right now when other sectors are seeing marketing budgets and spend cut. “Revenues are down across the board for teams and leagues. Broadcast fees have been trimmed with so many leagues playing only partial seasons because of the pandemic. Nearly all teams’ ticket revenues were wiped out this year. Sports betting companies are generating revenue and their industry overall is in the early stages, so they are all planning for long-term growth.“
As brands look to acquire new customers, the teams and leagues offer a logical alliance that gives them direct access to a huge target audience. How operators are able to differentiate themselves in a crowded marketplace is proving to be a challenge, according to Smith.
“We are already seeing a flood of these partnerships and it will only increase as more and more states move to legalize sports betting. Those that are able to find unique ways to separate themselves from the competition and are able to build strong bonds with the fans will end up coming out ahead. This webinar will offer great insight into that balancing act of making the most out of these partnerships.”
You can register for the Front Office Sports/SBC webinar here.
The second installment of the Road to BOSA-Digital webinar series will be Data Collection Among Sports Betting Consumers on Wednesday, Nov. 18 @ Noon ET, when SBC will join forces with event partner National Sports Forum.
The third and final installment of the webinar series, The Rise of SPACs in the Sports Betting Industry, takes place on Thursday, Nov. 19 @ 2:30 ET and will focus on the increasing use of SPACs (Special Purpose Acquisition Companies). The session will be a joint production with BOSA-D investment and banking partner Truist Securities.
The webinars lead up to Betting on Sports America – Digital and offer a glimpse of the major topics that will be examined at the conference and the quality of the speakers taking part. BOSA Digital offers a lineup of 130 speakers, comprising operators’ senior executives, regulators, affiliates, suppliers, teams, leagues, and advisors, for an eight-track conference.
The event will also have an interactive product display area where operators will be able to learn about the next generation of products and solutions from international suppliers, talk to suppliers’ expert teams, and experience the products directly through demos. There will be further opportunities for delegates to connect and build their network in the burgeoning U.S. betting industry in the virtual networking lounge, the meeting rooms in the virtual networking bar, and at the program of themed networking roundtables.
Betting on Sports America – Digital is free to attend. To join the U.S. and international delegates set to participate in the event, click here to register for free.