BonusFinder arrives in Italy: Costello, ‘Mature and well regulated market’


BonusFinder arrives in Italy: Costello, ‘Mature and well regulated market’

The international company specializing in affiliate marketing launches the Italian site and praises the system

Recently, the affiliate brand BonusFinder.com has been talking about itself, due to the developments on the international gaming markets, becoming popular also in Italy, after the launch of its new site in Italian, a few days ago. Becoming the eleventh country in which the company is present, but also one of the most important. As the CEO, Fintan Costello, explains to GiocoNews.it, in the interview we propose below, in which he explains how “Italy has been on our radar for some time and we have collaborated with the country’s market leaders to bring the best offers and the best bonuses to Italian players”.

What does BonusFinder do and who is it for?
“We are a gambling affiliate with an aim to help people ‘Play with More’ with online casinos and sportsbooks. Our focus is solely on the player and ensuring they get the most from their experience. We guide players through the countless bonuses and offers that are out there to get them the best value for their total deposit. We have created easy to use tools for players to filter offers so that they can always find the deals that best suit them, with options such as exclusive offers, new bonuses or best value for various deposit amounts. We have rapidly expanded our presence since we launched BonusFinder in 2019 and are already active in several European regulated markets including Sweden, Denmark and Spain as well as licensed to operate in six US regulated states”.

What are your expectations on the Italian market and the goals you have set yourself?
“We are excited about operating in Italy as it is a mature and regulated market. Regulation is a top priority for us at BonusFinder and we only work with licensed operators. We have also tested all our partners to ensure they meet certain criteria such as clear bonus rules, fast payments, good customer service and a responsible, safe and fair gaming experience. Our goal for Italy over the next five years is to become the number one resource for Italian players who are looking to find the best locally licensed sites to play on. We also help educate the Italian players on our site by for example answering frequently asked questions about deposits, transactions, taxes and responsible gaming etc”.

What feedback is your Italian site having after the launch a few weeks back?
“The feedback has been really positive since we launched, both from players and operators. Our super flexible system means it is easy for us to be compliant with local market regulations and Italian players are loving the simplicity in which we help them “play with more” at their favourite casino or sportsbook”.

What developments do you have in the pipeline for the future in Italy?
We can’t give too much away but rest assured that we will be investing heavily in the market as we grow our Italian-facing team and relentlessly focus on helping people to ‘Play with More’ when they use our site.