Ice North America Digital: a look beyond tomorrow
Ice North America becomes Digital and offers a series of interesting online events, in May, 11 – 15. All for free.
“The two most notable and therefore newsworthy aspects of Ice North America are first of all that it is a Digital experience which can be accessed wherever the individual is in the world and secondly, once the decision was made to postpone the in-person Ice North America exhibition and conference scheduled for New Orleans, we opted to make the streamed industry content, discussions and debate totally free”.
This is what Dan Stone, marketing manager of Ice North America, tells about the digital event created in response to the Covid-19 emergency.
What are the news and the main features of this event and how will it be organized?
“There are no hidden costs or paywalls, but we have already seen huge demand for places, so we encourage anyone interested to sign up as soon as possible. We are describing it as the ultimate digital content experience, comprising three hours of outstanding content each day running from Monday, May 11 to Friday, May 15. The topical content is being delivered by 40 industry experts, across 10 sessions and delivering 15+ hours of learning and, while we would much prefer to be engaging with the industry face-to-face in New Orleans, as a team we are really excited to be delivering such an exciting initiative and deploying the Ice brand in this format”.
What are the main subjects that will be addressed?
“Ice North America Digital will deliver a week of daily intelligence and lively debate directly to the screens of delegates based throughout the worlds of gaming and hospitality. The event has been curated to deliver the same expert insights delegates would have received at the in-person exhibition and conference. Wherever it’s relevant or appropriate, the content has been updated and analysed against the backdrop of Covid-19, which has clearly had a profound impact on the global gaming market. In broad terms, the subjects comprise: iGaming, News Reporting, Guest Insights, Non-Gaming Revenue and Integrated Resorts, iLottery, Customer Acquisition and Retention, Paspa, Sports Betting, Payments, and Corporate Citizenship, with insights provided by experts from land-based, sports betting, tribal and hospitality technology industries. The opening module looks at iGaming and whether it represents a threat to the Us gambling eco-system. This is followed by a session entitled – ‘Capturing eyeballs and market share: An opportunity for performance marketers?’ which explores the opportunities to harness credible news reporting as a way of building brand recognition. On day two, the first stream looks at how digital marketing can be used to optimize offerings and improving guest insights to drive revenue, followed by the role of non-gaming entertainment in generating income with particular reference to the future of Ir when over 50 percent of all revenue will come from non-gaming activities. Day three will focus on iLottery, how to get noticed in a crowded online space, what’s required to launch and how it can complement retail operations. This will be followed by an analysis of the challenges facing customer acquisition and retention. Thursday, the penultimate day of Ice North America Digital, will analyse where the United States industry is two years after the Paspa repeal and what the future holds for sports betting regulation across the Us. Our final two sessions of Ice North America Digital will ask Is Cash still king and the future for meeting consumer demands for fast, safe and secure transactions. We then have arguably one of the most significant and timely macro issues surrounding sustainability and how the industry in its broadest sense can present itself as a good corporate citizen”.
Why should gaming executives attend your event?
“The slogan that Clarion Gaming has adopted is ‘Beyond Tomorrow’, which encapsulates what we always work hard to deliver and that’s a vision of the future. Rather than look back on the past, we are always looking to the future, helping our stakeholders to identify opportunities and rise to the challenges. Exactly the same applies to Ice North America Digital, which has been curated to help the industry navigate the way ahead, particularly in light of Covid-19. Understandably, there is an awful lot of uncertainty about what the future looks like and our experts comprising high-profile thought leaders will help the industry to embark on the road to recovery”.