Star Chamber to deliver enhanced inspiration for Ice 2014
A campaign group of senior consultants with multi-level marketing experience in consumer behaviour, engagement, data management, attitudinal research, and branding, has been brought together to contribute to the campaign for ICE Totally Gaming 2014. The Star Chamber, which also includes Julian Graves and Kate Chambers from Clarion, will work alongside the in-house marketing team as it prepares for February’s event, the second to be held at ICE’s new home, ExCeL London.
Written by Redazione
Explaining the role of the group, Kate Chambers said: “If I deconstruct my job into a single core objective, it is to cement ICE Totally Gaming’s status as the event of choice for gaming industry professionals based throughout the world. The job of the Star Chamber, which boasts many decades of experience working in a cross-section of industries, is to challenge conventional thinking and to bring a new perspective to the communications role. Whilst there are key fundamentals involved in putting on an event the size and scope of ICE which are unlikely to change, that cannot become the dominant culture within the organisation: the Star Chamber’s role is to challenge orthodoxy and to encourage my team to think differently and do differently. By taking on outside influences and breaking free from the strait jacket of convention we will be able to deliver a business event which meets and hopefully exceeds the expectations of our stakeholders.” As well as meeting on a monthly basis the Star Chamber helps to mentor members of the marketing teams working on Clarion’s gaming brands including those with responsibility for Ice Totally Gaming, Ice Conferences, GiGse, WrB and Eig.