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Bally Technologies signs agreement to offer Ainsworth Game Technology online casino content

27 March 2013 - 09:11

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has signed an agreement to offer online casino content from Ainsworth Game Technology.

Written by Redazione

Ainsworth’s world-class online gaming content will become available to Bally’s iGaming Platform customers, allowing them to deliver even more top offerings in online games to their players. The content will also be available on Bally’s Remote Gaming Server for distribution in regulated markets.

“We are excited to enter into this agreement with Ainsworth,” said Bally Technologies’ Senior Vice President - Gaming Derik Mooberry. “It continues our mission to provide our customers with best-in-class gaming content from top suppliers from across the globe. Operators using the Bally iGaming Platform have the unique ability to offer players a wide selection of content, enabling them to maximize their revenue and competitive advantage.”

Bally is providing its iGaming platform for the Golden Nugget casinos in Las Vegas and Atlantic City, N.J., which can be found at goldennuggetpoker.com, and the Company announced an agreement to provide its iGaming platform for Mohegan Sun’s casinos in Connecticut and Pennsylvania and American Casino & Entertainment Properties’ Stratosphere Casino, Hotel & Tower, Aquarius Resort and Casino, and two Arizona Charlie’s casinos.

Bally integrates its cross-platform business-to-business iGaming solution with core casino patron, slot-management, and business-intelligence systems. This “single view of the player” provides operators with enterprise-wide analytics and the ability to conduct multi-channel promotions and bonusing to patrons on the casino floor, at home, or on the move.

“We’re thrilled more players will have the chance to play our online games through this partnership,” said Scott Clarebrough, Ainsworth’s General Manager Strategy & Development. “Like Bally, we believe that a business-to-business approach to the online market allows our valued customers the best options for providing innovative and compelling content”.

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