Online slots, Net Entertainment gets ready to its debut in December
“At Net Entertainment we are very excited about the debut of online slots in Italy, which should have a positive impact on further growth in the Italian market. When cash poker and non-slot casino games were launched in Italy last year, we could see a healthy growth, and we expect to see a similar trend once online slots are introduced”.
Written by Redazione
Per Eriksson, president and ceo of the Swedish company, explains: “When we first entered the Italian regulated market there was a great deal of work for us to perform in order to achieve necessary compliance approvals and we have learned a lot during that process. Our local Italian business has been growing according to plan with our current portfolio offering, so when Aams announced the scheduled go live date for slots in December 2012 this was very good news for us and our partners. We were one of the first casino suppliers to enter the Italian market and we believe we are in a strong position to take advantage of the new opportunities with online slots to be launched”.
To Erisson believes that “From a regulatory perspective, the ongoing legalisation of online gaming, both within and outside Europe, presents great opportunities for Net Entertainment. We follow regulatory developments very closely and we always evaluate each market from a strategic and financial perspective. Our experience as one of the first suppliers in Italy gave us very good insights and allowed us to improve our go to market efficiency when adapting our systems for Denmark earlier this year. Regulations can be difficult, it takes time to make sure you are compliant in every way, but the more experience you get the more synergies we will see between one regulated market to another”.
In reference to the products “one of our main priorities is to make our current and future product offerings available to all of the regulated markets we support. We have launched a number of games this year, including Scarface, Jack Hammer 2 and Zombies, but we are continuously developing new games and products, as well as introducing new technologies and targeting new channels. We will launch our initial Live Casino offering later on this year and we are also building up our NetEnt Touch mobile games portfolio. The games are now available on both IOS and Android, which gives our partners the possibility to reach an even larger player base”.