Merkur Gaming took prime position at the recent FADJA exhibition that was held between 11th and 12th April in Bogota, Columbia. Following the stated company strategy of the Gauselmann Group to focus even more on the international business opportunities, the FADJA was an ideal exhibition for Merkur Gaming to put this strategy into lived practice.
The exhibition itself reflected the growth and opportunities in the Columbian market. Over 3,000 visitors came to the trade show that had over 100 companies exhibiting. Merkur Gaming has positioned itself extremely well in Latin America, providing the unique combination of decades of experience in gaming within the group of companies, international knowledge from operating gaming machines in a multitude of countries and the in-depth knowledge of local player needs.
It was precisely this last point that brought in the crowds on the Merkur Gaming stand. The new Cantinflas game is based on the much-loved actor and comedian from Mexico. The game revolves around this popular personality and the Merkur Gaming machines were played upon practically non-stop with visitors lining up to get to know this fantastic game. Having been named ‘the funniest person in the world’ by Charlie Chaplin, it is no wonder that Latin Americans still carry Cantinflas in their hearts. Today players in Columbia are revelling at the opportunity to play Cantinflas – even more as the game is packaged in state-of-the-art cabinets from Merkur Gaming.
In addition Merkur Gaming presented the popular multi-game ‘Games Unlimited’ that is available in the Premium Casino cabinet and the Vision Slant Top as well as the Highflyer. These ‘made in Germany’ cabinets bring together the best games with the most modern cabinet innovations. The Highflyer gaming machine was a true eye-catcher with its second, upper monitor seeming to be floating in the air. The specially designed and produced chairs to match with the Highflyer create a complete and unique solution. Players can lean back and even control the start button from their chair.
Another innovation that was presented at the exhibition in Bogota was the server-based gaming system. On Merkur’s stand visitors received first-hand information on how this technology allows the operators to configure, control and analyse their machines – both locally and remotely.
The continued focus of bringing innovations to the market which bring true value and gaming fun has brought success to the Gauselmann Group for over five decades. Local operators are in agreement that they can stand out from their competition in attracting and keeping players at their locations with the combination of the Highflyer cabinet, the corresponding gaming chair and the huge variety of games offered by ‘Games Unlimited’ to catch each type of player. Furthermore, Merkur Gaming had a wide range of accessories on display. Naturally, Merkur Gaming entertained guests on their stand with great catering, cocktail hours with music from the Mariachis band and a Cantiflas look-alike who enjoyed the music so much that even he joined in the dance!
Mr. Thomas Niehenke, COO of the Gauselmann Group, summed up the exhibition, stating, “The welcome we received from the visitors to our stand in Bogota is a great reflection on how Merkur Gaming is in a unique position to bring added value to both operators and players. Our technology together with our ‘made in Germany’ gaming machines and local games concepts puts us at a real advantage. These are very exciting times for Merkur Gaming”.