Category: News

14 Oct 2011

Online, it’s up to another one

onlineragazzaThe web gaming is an important market, with great potential and space for new operators. Poker cash and casino games are ready to change the field, but we are waiting for the arrival of the virtual slots to complete the offer. “In Italy there are already 150 active operators in the online gaming with the Aams licence and another 30 operators will arrive very soon, but we think that there is enought space for everybody. We aim to the biggest opening of the industry but also to the biggest clearness”. This is the complete picture about the Italian online gaming given by Aams through Francesco Rodano, the person in charge for the online. A very active field, despite of the uncertainties come after the appeal made from Stanleybet against the announcement for the new licences. But the growth of the market “must be linked to the steady recovery of the illegal market”, Rodano specifies.

The clearness starts from Aams that changed its working method: “Since some months we  publish the data of all the online operators – the Aams manager explains – because it is important to keep the dialogue open in a growing market, so the new operators can have positive prospects for the future, safeguarding their investments”. Regarding the “possible returns” of the field, Rodano reminds the ratio of the regulation: “We can’t think that the State wants to regulate the online gaming with the sole revenue aim because it is clear that in Italy the online gaming only represents 2% of the tax revenues of the public gaming and it would be neamingless to oppress the companies with the sole revenue aim”.


The Italian market of the online gaming is surely a strategic field for the foreign companies and the Eig in Milan cleared this interest up, despite of there are still many things to develop with the arrival of the online slots.  Fabio Angeli Bufalini of Betsson points out: “it is certainly a market that we can’t underestimate, because it is always a more attractive one and we are sure that poker cash and casino games will change the online, but we are also waiting for the arrival of the slot machines for a full offer”.

Pier Francesco Geraci, ceo of, is sure that it is necessary to have the proper strategy to operate in this field: “We expect to do much good from the online in the shortest possible time. This is a very complex market, with many different products. There are those who focus on one product, those who focus on many products, we have a strategy which we hope will lead us to become leader in the field of the online casinos”. What is the public of the online casinos? “The target of casino players is one of the least clear of the world. It varies from the 18 years old boy with some money in his poket, to the 40 years old businessman with a high income, to the 70 years old swathed in furs Countess who goes to the casino to spent an evening. We expect a lot from the arrival of the slots, also if we are finding many obstacles to enter in this game”.

Paolo Di Feo, Southern region director di digital, thinks that “poker cash e casinò games complete the games portfolio managing to attract new parts of players also if it represents in some way a niche, compared to other products”.

Gianluca Ballocci, interactive vice president of Lottomatica, tells some data: “39% of market share with the vegas Club casino games and 13,5% for poker. We are proud of these data. But it is clear that the trend of the online market could even be better if we are able to complete the games portfolio offered to the customers. To complete the offer – he adds – is not only aimed to the revenues, but it would permit to expand the market introducing other patterns and reaching new targets”.

Slots and new customers, let’s start the autumn challenge – “We are having the expected results as concerns the raising, but during next months we must change. The “summer” players reached good also if now the challenge is to recover the active players before the summer and make acquisition”. This is the result of IziPlay about the first trial stage of the casino games offered on IziCasino: “Roulette is the main game, then we have videopoker, blacjack and all the kinds of table games”. After the Eig, the new games will be presented at Enada Rome: “It will be important to understand the new market trends, to see what the companies are making to improve themselves and to test the innovative products”.

And about the wait for the debut of the slots: “We believe that they are important to complete the casino offer and to implement the moving of Italian players that still play abroad. Our provider has a good amount of already certified slot, so we are waitings for implement our revenue share”.

17 Sep 2011

Good first take…for those who could

online_sitoA lot of operators of casino games are in stand-by, but those who already started, like, take the first stock: “A success beyon our expectations, thanks above all to the online live”. The new operators who want to obtain a “dot it” licence to offer, among other things, online casino games, must wait the result of the petition made from Stranleybet to the European announcement of competition for the granting of two hundred new licences. But those who already had the licence, according to the previous “Bersani announcement”, since the second half of July could make their début with the games of chance with fixed amount.

888 is between them and it, whit 14 years of experience behind and a presence in about one hundred countries of the world, has all the credentials to confirm its leadership also in Italy: “Our arrival in the Italian market – Pier Francesco Geraci, ceo of affirms – has been a success beyond our expectations. Only in the month of July we delivered in our site more than one million euro of winnings, a very good result, considering in fact that the online casino games started since only two weeks. We have been the first ones to offer the live casino as a novelty. The innovation of the “croupier live” has been the key-novelty that affirmed our leadership as experts in the online casino games”.


Geraci outlines the characteristics and the potential of Italy in the gaming matter: “The fact is that the Italian market, unlike the international one, is regulated with some barriers at the entry and some operational constraints that need very particular strategies, and they often make ideas, posssibilities and experiences coming from the rest of the world fruitless, where one doesn’t pay taxes, there isn’t Aams and there is a “creative” finance. In Italy, the newcomers from abroad, including us, will adopt totally the rules of the market, they will adapt themselves exploiting all the available occasions. It doesn’t means that the chances to reach the profit will be lower, but that it will be a strong need of localization and innovation”.


It’s only cash game! – Also if at the moment of going to press we don’t have detailed data both of the raising of the first solar month with the cash game and of the division of this manner from the one of the tournament, the analysis of the poker rooms leaves out upsetting data, of course in a positive sense, about the launch of this new skill game. About a 90% of the players immediately has been sitting to the cash tables crowding all the gaming levels, from the micro limits to the high stakes that, however, allowed only buy of 5/10 euro, because of the maximum limit of 1000 euro per table.

The players have immediately appreciated the opportunity to seat down and get up from the table when they prefer and at what level they prefer without have been bound to the hours of the tournaments that always take up a lot of hours in front of the pc.

This is obviously a momentary phase. The tournaments and the sit&go will once again be populated also if the cash will settle again on high-volume raising. The poker itself says it, that proliferates since a lot of years on the “dot com” rooms and that always followed the same trend of development.