Category: News

21 Aug 2012

Mermaid’s Spell™ enchants South Africa

mermaidIt was a splashy affair at this year’s Wild Coast Winter Games as Atomic Gaming showcased SPIELO International’s most innovative products yet. The Atomic Gaming stand was abuzz as Mermaid’s Spell™, the latest innovative progressive link from SPIELO International, was introduced to the South African Gaming industry. With eight progressive levels, Mermaid’s Spell is yet another addition to SPIELO International’s successful library of multi-level progressive links. No need to wait for any bonus features – this 8-level progressive link enables players to win one of the progressive levels at any time. By enchanting your favourite progressive symbol players can “hunt” for their desired progressive level!

Three brand new suites of the top-performing diversity™ multi-game were also unveiled on the Atomic Gaming stand. These included Gambling Green™, Absolute Azure™ and Magic Maroon™.

diversity Absolute Azure offers players the choice of five core game titles in addition to 1 top-performing, stand-alone CASH FEVER™ progressive title and 2 classic, low-line games. One extremely volatile version of the top-performing game, Master Roulette™, rounds out Absolute Azure.

diversity Magic Maroon offers players the choice of five core game titles in addition to two top-performing, stand-alone titles from the successful Doggie Cash™ progressive link, as well as two classic, low-line games. One extremely volatile version of a top-performing game rounds off this exciting diversity multi-game suite.

diversity Gambling Green offers players the choice of 4 core game titles in addition to the top-performing, stand-alone CASH FEVER™ progressive title, a Roulette title, and two classic, low-line games. Two extremely volatile versions of top-performing games round off the offering in this suite.

Also on the Atomic Gaming stand was HOT & WiLD™, another impressive progressive link from SPIELO International based on the successful CASH FEVER series.

All the SPIELO International games were displayed on the OXYGEN™ upright and slant top cabinets, featuring crisp graphics, a simplified button panel, 22-inch screens and the sensys EP™ platform that’s powerful and robust, yet easy to service.

“Thank you to all the customers and friends of Atomic Gaming that visited our stand at the Wild Coast Winter Games. We are very pleased with the feedback we received on the product and are looking forward to making next year even better!” said Cliff Lamberton, Managing Director: Atomic Gaming.

17 Aug 2012

Pinball Magazine launches on August 18th

sharpePinball Magazine, a new glossy magazine for pinball operators, location owners and hobbyists will be launched on August 18th .What makes Pinball Magazine unique is that each issue of will focus on a single pinball related topic – an important pinball personality, a pinball company, or perhaps the development of a particular pinball machine – and explore it in depth.

Whatever the subject, Pinball Magazine will give it as many pages as are needed to cover it fully. The first issue has 112 full color pages and uses large, high quality pictures and a clean, modern design.

The focus of the first issue is pinball industry veteran Roger Sharpe, who is also the issue’s Guest Editor. He has some valuable suggestions for professional pinball operators about how to make operating pinball on location more profitable.

“I was excited to hear Roger’s ideas about how pinball on location could be marketed,” said Jonathan Joosten, Pinball Magazine’s editor. “Roger has proved that his ideas work and I’m happy I can share them with others to help their businesses.”

Sharpe also explains how easy it can be for operators to generate publicity for pinball tournaments or other events. “Any pinball operator can benefit from those tips and tricks, making Pinball Magazine a must read for any pinball distributor, operator and location owner,” Joosten added.

The Roger Sharpe interview is comprehensive, and with involvement in so many aspects of the pinball industry Pinball Magazine is able to give this fascinating personality the space he deserves .

Other articles in the first issue of Pinball Magazine include a look at popular online community Pinside, an introduction to the International Flipper Pinball Association, a visit to the Pacific Pinball Museum and much more.

Pinball Magazine will be launched on August 18th at the UK Pinball Party, where the first issue will be on sale. It can also be purchased online at, priced at US$15 / Euros 12.50 / UK £ 9.75 plus postage.

16 Aug 2012

New ICE campaign invites the world of gaming to think big!

ice-totally-gaming-awardsThe creative for ICE Totally Gaming has gone live, with the organisers of the world’s most complete and now the world’s largest gaming exhibition, challenging the industry to think big for 2013 when it takes residence at its new home at ExCeL, situated in the heart of London.

The creative, which has been launched following a tease campaign run through, heralds the show’s relocation to the purpose built ExCeL London venue and on new dates across February 5th, 6th and 7th. Kate Chambers, Portfolio Director responsible for ICE Totally Gaming said: “We are launching our biggest marketing campaign to date in support of what promises to be the biggest exhibition for the international gaming industry. ICE 2013 is already 12% bigger than the 2012 event and we still have more than six months before the show opens. With a net floor space of 31,000 square metres we believe that ICE 2013 will be the biggest b2b gaming event in the calendar and one not to be missed.

“Our message to customers and stakeholders is simple – just think big: the show is going to be the biggest ever, the exhibitors are the biggest in gaming, the ideas will be bigger than ever before, and the opportunities that ICE generates for all attendees will be immense. To quote Donald Trump: ‘You have to think anyway so why not think big?’

16 Aug 2012

Joa Casino de la Seyne Fully Equipped with

iPad FloorMasterCongratulations to the new Joa Casino de la Seyne, which opened its doors on 5 July 2012 fully equipped with on 75 slot machines and 7 electronic roulette machines. The solution includes casino floor network and applications, and Galaxis™ modular system solutions including Star Slots™, Star Tables™, Star Cage™ and FloorMaster® monitoring tool.

– is a casino floor network with touchscreen interface that allows casino operators to provide interactive communications with players. It also supports multimedia. It is the hardware base for innovative applications, such as myBar and access to the jackpots and members’ loyalty club.

– myBar™ allows players to conveniently order their drinks on the interface. The drinks are delivered to the slot without interrupting play.

– Other applications allow privileged access to the casino’s jackpot information directly from via the player interface, as well as club member access to their account status.

– Galaxis is a modular system solution and consists of the various Star modules for different applications in the casino. With its scalable design and customizable modular integration, Galaxis offers a powerful and diverse casino management tool set for both slots and table games operations.

– Star Slots™ provides all the functions necessary for efficient slot accounting and slot floor maintenance.

– Star Cage™ is a complete vault, front cage, and credit management tool.

– Star Tables™ is an advanced table management system with features such as accounting, player tracking, and statistics.

– Star Marketing™ delivers player-related functions tailored to business needs with player tracking, player management, and loyalty club.

– FloorMaster gives hands-on floor management and real-time activity reporting and monitoring, on a tablet touchscreen.

Joa is the third largest casino operator in France, with 20 casinos and more than 2,000 slot machines and 80 tables, as well as restaurants and bars. France is one of the largest and most sophisticated casino markets in Europe with around 200 casinos and revenues in excess of €2.3 billion.

Spielo International is the number one external supplier of games and systems in France, where they have been operating for over 25 years. Joa has been a Spielo International Casino Systems customer since 2001.

Didier Tomas, Spielo International’s Casino Systems regional sales manager, said: “It’s a great honour for Spielo International that Joa Group has once again chosen our systems solutions, including our innovative applications and technology for their new casino in La Seyne sur Mer. This decision is a clear indication that they put their players first, and demonstrates that our customers recognize the value and power of our comprehensive and flexible systems solutions.”

14 Aug 2012

Betradar and Don Best Sports announce partnership agreement for American Odds Monitoring Services

accordoBetradar, the world’s leading supplier of sports and betting related data, and Don Best Sports, the leading supplier of odds services for North American sports, are proud to announce their new partnership agreement.

The partnership includes the launch of a new Betradar American Odds Monitoring service based on data provided by Don Best.

The new American Monitoring Service has been carefully designed to extend Betradar’s monitoring services into the growing US Sports marketplace. The first version of Betradar’s American Monitoring offers comprehensive coverage of American Football, Basketball, Baseball and Ice Hockey matches playing in the US and Canada for all relevant professional and college leagues. The new product offers a wide range of Betradar’s unique features. Expected Total Points and Supremacy Values allow users to easily compare any spread or total against their own or any of the selected bookmakers. It offers a comprehensive but simple alert system based around bookmakers’ own odds that can be easily configured to suit exclusive needs and desired thresholds. Furthermore, it offers a new and innovative feature to quickly follow all market trends. Plans have already been made to extend coverage into other sports that have strong links to US sportsbooks and casinos industries.

Benjie Cherniak, president of Don Best Sports, stated: “We are very excited to be launching a partnership venture with Betradar. Given Betradar’s vast distribution capabilities within the European sports market, the partnership will enable us to better meet the growing need for reliable and consistent information relevant to North American sporting events. This venture is part of Don Best’s continuing goal of expanding the geographic scope of our sports information service”.

Carsten Koerl, group chief executive officer, Sportradar, said: “It has been widely noted that the overall interest in traditional American sports has been steadily growing year on year allowing European bookmakers the opportunity to tap into revenue streams that are outside their local time zones. To ensure we can provide our existing clients with the best information and data possible we are happy to have entered into a unique partnership with Don Best Sports, the foremost authority in American sports odds services.”

14 Aug 2012

Merkur Gaming – the must-visit stand at the forthcoming G2E

las vegasstripMerkur Gaming will once again have a strong presence at the upcoming G2E that will take place in Las Vegas, USA, between 2nd and 4th October. The gaming solutions continue to expand and remain extremely focused on player experience. These solutions will be on display at stand number 2665. As the international gaming representative of the German Gauselmann Group, Merkur Gaming belongs to an enterprise, which has a track record that spans over five decades of offering the right mix of player experience, machine quality and finesse, a great games collection alongside ‘made in Germany’ reliability.

Mr. Thomas Niehenke is the COO of the Gauselmann Group and sums the strength in depth that Merkur Gaming offers, “Today more than ever it is essential to have a strong partner at your side with a proven track record. The Gauselmann Group is family-owned and family-managed and thus the management team is completely focused on this long-term strategy of bringing the right gaming solutions to each individual market. The numbers mirror this goal – global turnover topped 1.7 billion euros in 2011 and the number of our staff is over 6,300. We place utmost priority on research and development as the Gauselmann Group plays a leading role in international gaming”.

This focus on marrying new ideas and technologies will be on display at the G2E. A fine example is the sheer size of the games collection that includes a strong variety of different themes, gripping features, thrilling free games and unique win-line concepts. Thus, players can find the right game that suits them amongst such diversity. Merkur Gaming Spokesman of Executive Management, Mr. Rolf Falke, explains a classic example of Merkur GamigG catering for local gaming needs, “We at Merkur Gaming understand how important culture and local tastes are. Naturally we have an abundant games collection that reaches out internationally to players. Our strategy is to combine these global games successes with local games. Our Cantinflas game is a perfect example. Cantinflas was a much-loved actor and comedian in Latin America, the so-called ‘Charlie Chaplin of Mexico’. We have played a major role at the Latin American exhibitions this year and each time our expectations for this game were exceeded. Naturally we are now developing further games around the Cantinflas theme”.

The Merkur Gaming games feel right at home with its exquisite cabinet choice. These stylish, durable and ultra-modern cabinets combine the latest technology with the highest quality standards that offer maximum player convenience. The Evolution cabinet is the slant top that caters for special casino flair. The Privilege cabinet is the new wide-screen upright cabinet that includes two 22” monitors for optimum game presentation. The innovative prowess is exemplified in the Highflyer cabinet. This truly unique cabinet is a real ‘made in Germany’ innovation as the second, upper monitor seems to float in mid-air. Studies have shown that specific players prefer to focus on one monitor only. Such players can choose to focus on the lower monitor or lean back in the specifically designed chair and enjoy a more relaxing gaming experience via the upper monitor. A further player benefit is that the player has a clear, unobstructed view between the monitors around the gaming location. The design of the Highflyer has been such a hit that Merkur Gaming can even offer the cabinet design with just the lower monitor. This cabinet is called the Uno.

Merkur Gaming has proven experience and success in the VLT / SBG market and is – for example – a major player in the VLT markets in Italy, the Czech Republic and Slovakia. Mr. Peter Amling, Managing Director at Merkur Gaming, explains, “VLT / SBG technology is complex and many facets must be perfectly mastered. Gaming and technology must flow constantly together. The amount of development work required to master this technology can be daunting. Not for MERKUR GAMING. As the international subsidiary of Germany’s Gauselmann Group, Merkur Gaming fulfils all the requirements to ensure the long-term success in VLT / SBG technology”.

The Merkur Dispenser 100 – the ideal banknote recycler for gaming, change and redemption machines – will naturally be on proud display at the Merkur Gaming booth. This proven modern cash management system can dispense 102 separate notes of three individual denominations. Well over 60,000 such units are in daily operation. Merkur Gaming has further developed the Merkur Dispenser 100 to cater for worldwide banknote needs as well as being able to offer the option for ticket-on, ticket-out.

Merkur Gaming will be joined by two further sister companies in Las Vegas. GeWeTe – the leading manufacturer of change machines in Germany – will be exhibiting its extremely wide range of money changing and payment systems. edict egaming is the specialist for online gaming platforms and focuses on the development and technical operation of online casino solutions and system platforms in the gaming market. The edict team will be present on the Merkur Gaming stand alongside GeWeTe. The whole team is looking forward to welcoming visitors at the forthcoming G2E.

10 Aug 2012

GTI Asia China Expo receives exhibitors’ enthusiastic support!

gti-asia-china-expoThe 4th GTI Asia China Expo, which will soon take place on September 23~25 in the China Import & Export Fair Pazhou Complex, Guangzhou, China, has smoothly organized two waves of booth assignment in early July and received enthusiastic support from exhibitors. About 200 companies have registered, including famous Japanese firms such as SEGA, Namco Bandai Games, Konami, Sanwa Denshi, Nippo, Fluke and Jing Mi, and Korea-based Simuline, K-River and Vogos. Also, there will be a good number of Taiwanese exhibitors including Paokai, Huai I, Bingotimes, Taiwan Yuamei, Jyuee Ang, Advantech, Zeroplus, Skyinn, Gamtec and CYE. Chinese companies that have enrolled for the show include Wahlap, Golden Dragon, UNIS, Hero, Game Plus, Mecpower, Tong Li, Sealy, Macrown, Shun Hong, Hua Tong, Bao Hui, Hua Qin, G-Look, Guang Yang, Ji Xing Yu, Zhongshan Ocean, Hua Tai, Karen, Hua Han, Zhongshan Luck, Sun Wing, PACO, Chi Long, Game Art and Y.E.S., Guangzhou Enjoy, Xin Jia Hui, Yue Hua Token, Yatta Lunta Deshi Kaisha and Titan from Hong Kong, US-based SUZO-HAPP and Australia-based Iplay will also be present at the show. These exhibitors are expected to showcase all types of the most popular and topic-raising amusement machines and products.

Currently, the e-game industry is thriving in China. Building animation industry parks and supporting Chinese companies to move towards independent development have become one of the policies adopted by many local governments of China. Few years ago, a rising number of international firms were interested in plumbing the enormous Chinese market and eager to directly make effective promotions at the domestic tradeshows in China. Although they got a bunch of choice, these trade fairs’ inconsistent quality stopped them from making quick moves. Witnessing this developmental trajectory, the GTI Asia China Expo made its China debut in 2009. The show was organized by GTI Magazine, the company that has rich experience in holding the annual trade fair GTI Asia Taipei Expo, and received great support from the local and central Chinese governments as well as many e-game related industry associations in China. With abundant resources of the brand and the principles of being professionalism-oriented and putting the industry as the top priority, the event has successfully highlighted its effectiveness and value in the arena full of trade shows of different scales has become the most representative e-game trade event in China. The visitor numbers of the show has surpassed 30,000 and the show has become a must-attend annual event with a 20% annual growth rate in show scale.

09 Aug 2012

Innovative Bally products win five of six honors in hospitaly operation technology (hot) awards 2012

bally-technologies-logoBally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced it won five of the six awards in Casino Enterprise Management’s third annual Hospitality Operations Technology (HOT) Awards.

The HOT awards honor leading gaming-technology products that make a positive difference in a casino-hotel’s operations. A panel of expert judges, including several gaming and hospitality executives, evaluated the award submissions. Bally’s winning products are:

Service Tracking Manager™ (STM) for Employee Productivity and Efficiency.

Bally iGaming Platform for Internet Services.

Bally Mobile Platform for Self-Service Products.

CoolSign® Video Wall Controller for Media and Content Management.

Elite Bonusing Suite™ with Virtual Racing™ for Guest Experience Enhancement.

“Winning first place in five of the six categories is great recognition of our innovation momentum and the extraordinary work of our engineering team,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “Our forward-thinking team is continuously innovating solutions for trailblazing technologies that ensure our customers can provide their guests with exceptional service, an exciting gaming experience, and most of all, a good return-on-investment.”

STM is a browser-based dispatch system that interfaces with handheld smart devices such as the iPhone® and iPad® for faster routing of casino-floor personnel to customers. When a service request is generated through the system such as a machine malfunction or patron requesting service help, casino personnel closest to the patron are immediately notified, increasing the efficiency of casino operations and customer satisfaction.

Bally iGaming Platform enables casino operators to quickly enter the online gaming space with free-play, virtual credits, and wager-based gaming as it is legalized in their jurisdiction. The platform creates an additional revenue stream as well as a new channel through which operators can market their products and services while collecting valuable player data. Bally’s business-to-business iGaming platform, with mobile integration, helps gaming operators create a seamless view of the player between the traditional and online casino environments. The platform’s open architecture enables operators to choose from best-of-class content from a multitude of providers for poker, casino table games, video slots, bingo, keno, and sports wagering when authorized.

Bally Mobile Platform enables casinos to create custom applications and mobile websites running across all devices from one central content manager, enabling casino personnel to create special content and offers and immediately distribute them to targeted customers and potential customers. Operators may alert players anytime about special offers, even if they are just driving by the property. Casinos can target content in countless ways – from age to player’s card level, from the month of customers’ birthdays to how far they are from the property. Nearly 5 million Bally apps have been downloaded from dozens of casinos.

With this cloud-based solution, operators input the information directly into the content-management system, and Bally’s Mobile Platform translates the information to an iPhone® app, a native Android® app, a native BlackBerry® app, an iPad® app, and even a mobile website that works across hundreds of devices. From there, operators can track how the patrons who receive the information behave, seeing if they react to offers immediately.

CoolSign Video Wall Controller technologies link directly into Bally’s casino-management and slot-management systems, and provide real-time alerts to players about promotions, winners, and last-minute specials for items such as show tickets, dining, and even discounted rooms. The integration of CoolSign with other Bally Systems products provides a significant competitive advantage for the hundreds of casinos currently using Bally Systems.

Elite Bonusing Suite – Virtual Racing puts players in the driver’s seat and creates a thrilling community event. This entertaining and interactive secondary bonus game is already proven to increase coin-in and carded play. The Virtual Racing application allows casino operators to create exciting community events that every player currently at a machine on the floor can participate in – from any gaming manufacturer. Players select their favorite horse, race car, or other contest-driven event.

07 Aug 2012

MiGS|12 Promises Most Diverse Programme To Date

malta5With organisers applying the finishing touches, the 2012 Malta iGaming Seminar is set to cement its position as the most informative and enjoyable event of the iGaming calendar. Malta is regarded by many as the home of iGaming and the organisers of MiGS|12 are keen to ensure that delegates benefit from a packed programme in a stunning location.

MiGS|12 has secured the services of more than 20 prominent speakers representing every facet of the international iGaming industry whilst seminar content has been driven by requests from delegates and will be wide reaching and topical.

Subjects to be covered include, amongst others, Cloud-Based online gaming, The Changing European Landscape, Malta-Regulation (Lessons Learned), Tax Options in The New Europe and The Future of Gambling.

MiGS|12 has attracted sponsorship from several prominent members of the iGaming sector including Experian, EUK Host, Megabyte, NMi, and Betting Promotion as well as the MIGS members BMIT Ltd, Greentube Malta, RE/MAX Malta and Trust Alliance Project, all of which plan to be active participants in the proceedings.

In its short life MiGS has acquired a reputation as an extremely sociable event. Indeed, the first night cocktail party held overlooking the Portomaso waterfront, a free poker tournament, and the final afternoon pool party all promise to deliver extensive networking opportunities.

Anyone wishing to secure one of the remaining few spaces should register at or, alternatively, call Karen Cooke of Swan Events on +44(0)1582 767 254

02 Aug 2012

Bally Technologies and Hig 5 Games announce multi-year game development agreement

accordoBally Technologies, Inc. (NYSE: BYI) and High 5 Games (H5G) announced today that they have entered into an agreement that will publish a substantial number of new H5G games under the Bally brand for the worldwide land-based, mobile, and online business-to-business casino gaming markets.

The multi-year agreement includes the creation and development of a variety of unique games for Bally Technologies.

“We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”

Ramesh Srinivasan, Bally’s President and Chief Operating Officer, added, “The partnership with H5G reflects our commitment to delivering best-of-breed, cross-platform game content to our customers. This promise is reflected in the more than 25 game studios we have established across the globe, augmented by relationships with proven game developers like H5G that enable us to deliver a diverse array of creative, interactive, and exciting game content.”

“We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry,” said Anthony Singer, Chief Executive Officer of High 5 Games. “With Bally’s sophisticated new ALPHA 2™ game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”

In recent years, H5G has created some of the most popular slot-machine games in the industry.

“We are very proud of our tradition of creating high-performing games to fuel the success of our partners,” Singer said.