Category: Events

05 Feb 2020
Events, Regulation Editorial Board 0 comment

Castaldo (Microgame): ‘Omnichannel, a practical and effective distribution channel’

Marco Castaldo, Ceo of Microgame, takes stock of omnichannel strategies in the gaming sector, also in the light of the provisions of the Dignity decree.

London – “We talk in a little light way about omnichannel, a term used by many people for the definition of exploitable and playable games on several fronts. But what we are talking about here is a concept of a more practical and effective distribution channel”.
Marco Castaldo, Ceo of Microgame, underlines that in his speech about the focus on the Italian gaming market in the light of recent regulatory changes, organized by Gioco News within the Wrb – World Regulatory Briefing, hosted by the Ice Vox conferences cycle of the Ice London 2020 show.
“Land-based operators have been restrictively affected by the Government with the provisions of the Dignity decree prohibiting gaming advertising, they were convinced to invest more in digital marketing and are increasingly using land-based networks to develop customers. This trend of omnichannel is the most important part to follow and exploit, considering the current situation”.
Castaldo also takes stock of the online gaming invitation to tender: “We have some customers who have already started even before obtaining the concession and have started operations with the skins of our network to start working. We have some signed agreements and other companies that will work with us in the coming months. Based on this, I would say that for us, at least so far but also in perspective, the result of the new invitation to tender is already positive”.
And as for future projects, Microgame, Castaldo reveals, aims to “reinforce investments, trying to find customers not only online or in land-based way but in all recruitment methods”.

The full video of GiocoNews’s panel can be seen here.

05 Feb 2020
Events, Regulation Editorial Board 0 comment

Ice London, Tirabassi: ‘Adv ban, physical gaming operators have an advantage over others’

At the Gioco News panel in Ice London, the advisor Christian Tirabassi (Senior Partner Ficom Leisure) draws the evolution of physical and online gaming, in an omnichannel perspective.

London – “There was an industrial growth in 2019. And it was quite important. You can see the first effects of the adv ban, which leaves a significant advantage to land-based operators, compared to the others. In this way, it is possible to attract customers for online gaming and this can be seen in numbers. We are talking about operators with betting rooms and Vlt rooms, in short, land-based places”.
Word of Christian Tirabassi, Senior Partner Ficom Leisure, one of the speakers protagonist of the focus on the Italian gaming market in the light of recent regulatory changes, organized by Gioco News within the framework of the Wrb – World Regulatory Briefing, hosted by the Ice Vox conferences cycle of the 2020 Ice London fair.
“We advisors are starting to see that many operators who have only online gaming in the DNA are thinking of making acquisitions of physical networks to counteract the advantage we were talking about before. We talk about big brands. When there are the tenders, these operators will be able to compete in a 360 degree omnichannel. We see a future in which there will be consolidation, product and channel integration both mobile online and also on the territory”, Tirabassi ends.

The full video of GiocoNews’ can be seen here.

 

31 Jan 2020
Events Editorial Board 0 comment

CasinoBeats Malta: Spotlight on slots

With a little under two months to go until the second edition of CasinoBeats Malta gets underway, we are introducing the first in a number of track previews as slots come under the spotlight.

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