Greentube furthers Greek reach with Fonbet partnership
Greentube, the Novomatic Interactive division, has taken a selection of its games portfolio live with Fonbet in Greece, further expanding its regulated market reach.
Six titles are initially available to Fonbet’s local players including fan-favourites Book of Ra deluxe, Lucky Lady’s Charm deluxe and Dolphin’s Pearl deluxe. Additional content including Greentube’s popular Diamond Link and Cash Connection series will soon be added to the selection.
Greentube’s content has been available in Greece for several years, but the country recently moved from an interim legal framework for online gambling to become fully regulated, enabling more operators to enter the territory.
Fonbet is a leading operator in Greece and the partnership sees Greentube significantly expand the reach of its engaging and entertaining content to a new audience.
The partnership is the latest in a string of deals that has enabled Greentube to bolster its presence in regulated markets in Europe, Latin America and North America.
Lisa Sandner, Greentube’s Sales & Key Account Manager for Greece, said: “Our content is performing strongly in the Greek market and we are thrilled to reach even more local players through our partnership with Fonbet, a prominent and reputable operator. We continue our focus to expand in regulated markets and Greece plays an important part in our growth strategy.”
Yiannis Zafiratos, Vice Present of International Operations of Fonbet, said: “Greentube’s content needs no introduction, and we are pleased to now be able to offer a selection of their best performing titles to our customers. With more games to be added to our offering shortly, we look forward to a long and successful partnership.”