Bingo Association Hub at ICE London has its own identity

Bingo Association Hub at ICE London has its own identity

Clarion Gaming, organisers of the world-leading ICE London (1-3 February 2022, ExCeL Exhibition Centre, UK) has unveiled branding for the newly named Bingo Association Hub which has been developed in partnership between the two organisations.

The at-show Hub, (formerly the Bingo Pavilion) will serve as a meeting place for the bricks and mortar industry as well as providing a home for key industry suppliers including Cowells Arrow, ECM Systems, Edward Thompson, Leisure Electronics, NRM, Shipley Creative and Wexel Gaming.

Stuart Hunter, Managing Director of Clarion Gaming commented: “ICE London is known for meeting the business needs of every gaming vertical and I am delighted to unveil the new identity for the Hub which has been created in collaboration with the Bingo Association and draws on the unique characteristics of the Bingo Association logo.

“We aim to work with all of our stakeholders in the broadly-based ICE community to deliver an event that works for them and I am extremely grateful to Bingo Association chief executive Miles Baron and his team for helping us to deliver a presence that meets the need of this important sector.

“Bricks and mortar bingo is central to the at-show experience and as a team we will be working hard to make the Bingo Association Hub a ‘must visit’ component of the ICE London experience.”

ICE London (1-3 February 2022, ExCeL Exhibition Centre, UK) is the biggest b2b gambling industry event in the world and embraces every aspect of the gambling ecosystem from games creators, distributors, operators and retailers, to trade associations, strategic bodies and regulators. To register visit: The co-located iGB Affiliate London event (2 – 5 February, exhibition open days 3 – 4 February) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit: