The esports 'phenomenon' under the lens of Igb live Amsterdam

Esports betting and engagement feature is a highlight as day 2 of iGB Live!/iGB Affiliate Amsterdam opens at the Rai.

  Day 2 of iGB Live!/iGB Affiliate Amsterdam is living up to expectations with a consistent flow of igaming and affiliate professionals participating in the first major in-person igaming expos to go live since February 2020. One of the highlights of the co-located expos is the in-depth educational esports feature which has been designed to help operators benefit from a global phenomenon which is generating annual betting revenues estimated to be worth $13bn. Featuring Ryan Hart - aka Prodigal Son - the most successful fighting game professional player of all time, the feature is providing expert insight delivered by Clarion Gaming partners, comprising analytics esports specialists Escharts, Bayes - the esports data provider, and payments provider, Skinsback. As well as shining a light on the culture surrounding esports the feature includes practical presentations covering topics including data in esports, how to deploy esports influencers as affiliates, payments and esports, as well as unravelling key viewership analytics with the core objective of helping the iGB Live! audience to deepen their knowledge of esports betting and underline its credentials as a significant revenue stream. Naomi Barton, Portfolio Director responsible for iGB Live!/iGB Affiliate Amsterdam said: “We have assembled sector experts to explain how the industry can engage with esports fans and identify what parts of the esports ecosystem are relevant to the betting market. It’s proving extremely popular with visitors who are hungry for practical insight delivered by experts.” For more information and to register for iGB Live!/iGB Affiliate Amsterdam which runs through to 1st October:  www.igblive.com