Next AGB Webinar on iGaming player acquisition
Asia Gaming Brief has announced the 8th edition of its AGB Webinar Series, this time exploring the ways in which igaming player acquisition and retention strategy is changing in Asia.
Organized in collaboration with Limelight Networks, the webinar will bring together several experts in igaming player marketing & experience sharing the latest strategies to attract the typical Asian igaming player. Featured speakers include Steven Lau, a brand UX and marketing expert, and former head of branding for Mansion 88, discussing how the thinking around the customer journey needs to change. As well as Alex Czajkowski, a well-known igaming marketing guru who will dive deeper into how player interactions and communication is changing and what this means for operators.
Attendees will also hear from Charles Kraus of Limelight Networks, who will share his research into other aspects of the business, including product delivery, that can make or break customer acquisition goals.