Covid doesn’t stop the betting challenge

Covid doesn’t stop the betting challenge

The Betting on sports Europe – digital event, scheduled for October, 21-22, chooses the online path: interesting meetings for the sector


The world of betting is ready for Betting on Sports Europe – Digital, scheduled for October, 21-22. Jaap Kalma, Sbc’s group chief commercial office, explains that it is the “premier conference for senior executives from European sports betting operators, bringing together the most influential decision makers from all the major players to shape the future of the industry. The agenda has been developed to ensure there are high-level discussions about the many challenges faced by the industry and to allow operators from markets across the continent to share best practice for tackling them.

There will be lots of opportunities for operators to connect with suppliers and affiliates to talk business, something that the industry really needs, above all during this period when physical trade shows can’t happen”.

What are the main subjects that will be addressed?

The central theme of the event is the future of sports betting in Europe, but we will not only be looking at opportunities for growth. Our high-level speaker panels will also engage in open debates about some of the incoming major challenges, identify where mistakes have been made, and share ideas to develop best practice. Delegates can expect to hear the thoughts of major operators’ CEOs on regulatory changes in a number of European markets, what the industry could do to improve self-regulation, and how to turn the tide of negative press coverage”.

“Importantly, they will also be discussing how operators can work together to give a united response to some of these issues. Sports integrity will be another major focus of the conference. The issue of game manipulation and spot fixing returned to the news agenda when bookmakers and punters turned to some obscure events during the shutdown of major sports leagues. So we’ll have some world-leading integrity experts ready to detail how operators and data providers can help to combat the problem. We’ll look at new ideas for improving football betting offers, how to effectively integrate the increasingly popular esports betting vertical into sportsbooks, and some of the latest player acquisition strategies designed to work within the tighter advertising regulations seen in some European markets”.