Gambling and casino games via social media and online technologies at Prague Gaming Summit 2020
Hot discussions about social gambling and how social media is changing the way of prospecting players at Prague Gaming Summit 2020.
Lately, more and more gambling operators have been launching social media games on Facebook, Google+, Bebo, and even MySpace in order to reach more players. Up until the social media gaming giant Zynga launched real money poker on Facebook to their U.K. players in early 2014, all of the social gambling apps on social media were free.
According to Facebook’s guidelines, real money gambling on Facebook is only allowed in specific countries with prior authorization from Facebook. Since only a handful of countries actually meet the criteria, it’s likely that the free games and apps are here to stay and will dominate the social gambling market.
Some of the most popular social gambling games and casino apps on Facebook include free slots, free Texas Hold’em poker, and free blackjack. You can play by yourself, with your friends, or with strangers.
Social gaming is a $2.7 billion industry, which is saying a lot because an overwhelming majority of the casino games available on Facebook are free casino games that do not require real cash to play. The gambling operators make their money by offering their players in-game benefits, currencies, and virtual goods that can be bought with real money or Facebook credits, which are acquired with cold hard cash as well.
Social casinos pull in millions and millions of Facebook users on a daily basis. About 20% of those users (or hundreds of thousands of players in other words) have paid real cash for in-game goods, benefits, and currencies. The market for social gambling is booming, and it’s only getting bigger and bigger, as more and more big names in the gambling industry are joining in on the fun.
Underage mobile gamers have the opportunity to play social casino games using apps like Double Down Casino, Slotomania, and Zynga. A social casino game is free to play and does not offer real money rewards. Still, simulated casino games get children used to rules and habits of gambling, while introducing them to the brands they might use later on.
At the 4th edition of Prague Gaming Summit you have the unique opportunity to hear more about the subject in the “Gambling And Casino Games Via Social Media And Online Technologies” panel discussion which will be joined by Elina Safargulova (Head of Marketing at Slotegrator), Daniele Alfonso (Head of Gaming at iovation) and Jan Urbanec (CEO at Endorphina).
The discussion will be moderated by Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft Company).