Castaldo (Microgame): ‘Omnichannel, a practical and effective distribution channel’


Castaldo (Microgame): ‘Omnichannel, a practical and effective distribution channel’

Marco Castaldo, Ceo of Microgame, takes stock of omnichannel strategies in the gaming sector, also in the light of the provisions of the Dignity decree.

London – “We talk in a little light way about omnichannel, a term used by many people for the definition of exploitable and playable games on several fronts. But what we are talking about here is a concept of a more practical and effective distribution channel”.
Marco Castaldo, Ceo of Microgame, underlines that in his speech about the focus on the Italian gaming market in the light of recent regulatory changes, organized by Gioco News within the Wrb – World Regulatory Briefing, hosted by the Ice Vox conferences cycle of the Ice London 2020 show.
“Land-based operators have been restrictively affected by the Government with the provisions of the Dignity decree prohibiting gaming advertising, they were convinced to invest more in digital marketing and are increasingly using land-based networks to develop customers. This trend of omnichannel is the most important part to follow and exploit, considering the current situation”.
Castaldo also takes stock of the online gaming invitation to tender: “We have some customers who have already started even before obtaining the concession and have started operations with the skins of our network to start working. We have some signed agreements and other companies that will work with us in the coming months. Based on this, I would say that for us, at least so far but also in perspective, the result of the new invitation to tender is already positive”.
And as for future projects, Microgame, Castaldo reveals, aims to “reinforce investments, trying to find customers not only online or in land-based way but in all recruitment methods”.

The full video of GiocoNews’s panel can be seen here.