Rossi (Betsson): “Ban on advertising penalizes smaller operators”
At the GiocoNews.it conference at Sigma in Malta, Andrea Rossi (Betsson Group) points out that the ban on gaming advertising is penalizing above all the smaller operators.
Ta ’Qali, Malta – “Despite the problem represented by the ban on advertising ordered by the Dignity decree, the Italian online market has not yet shown contraction effects and therefore the negative impact that many expected there wasn’t. Even if, in all probability, this scenario will still occur later, when this new regime will be consolidated”.
Andrea Rossi, manager of Betsson Group, says that during the GiocoNews.it conference hosted by Sigma Malta and dedicated to the ban on gaming advertising.
“But what can be seen, looking at the data, is that the contribution of the smaller operators has been significantly reduced in the total contribution of gaming collection and this data – although it will have to be analyzed in more detail, because it is also linked to other factors – could however depend on the ban on advertising, which undoubtedly penalizes the smaller operators and the less consolidated brands that have yet to be affirmed”.
Speaking of the ongoing strategy change, Rossi emphasizes the tendency of the big brands to promote “alternative gambling services”, as an unavoidable consequence of the ban, “focusing on contiguous gaming channels, such as the publishing industry, or the game for fun offer. Something that could be consolidated as a new form of marketing if will pass the controll of the authorities”.