Brand experts ‘look into the future’ at new ICE VOX marketing stream


Brand experts ‘look into the future’ at new ICE VOX marketing stream

Clarion Gaming has assembled a panel of experts, influencers and thought leaders drawn from both inside and outside the gambling industry to head the new Advertising, Marketing and Data Science stream which is being debuted on the second day of ICE VOX 2020 (Tuesday 4th February).

The latest addition to what is recognised as the most comprehensive learning event in gambling, will feature insights from marketing experts at leading brands, such as Jack Daniels and LADbible, who will appear alongside key figures from some of the world’s most recognised and disruptive gaming companies. The distinguished line-up comprises: Chris Conroy, Data Consultant (Former Head of Data, Rank Group); Dan Towse, Head of Brand, Marathon Bet; Elen Barber, Chief Marketing Officer, Kindred Group; Irakli Davarashvili, Marketing Director, Adjarabet; John Cole, Group Director – Brand Partnerships – Sport, Gambling and Alcohol, LADbible Group; Matt Parkes, Director of Brand and Creative, BetVictor; Nidal Ramini, Head of Brand Advocacy, Brown Forman – Jack Daniels; Phil Kornyshev, Head of Marketing, Betmaster; and, Rostyslav Maikovych, Chief Data Officer, Parimatch.

Previewing the new stream, Sadie Walters, Head of Production at Clarion Gaming and the person responsible for content at ICE VOX said: “We know from researching the industry how important this topic is with gaming professionals so we have combined our content based around advertising, marketing and data science into a single comprehensive agenda. As well as providing information on new methods to engage and retain an audience, the track will also identify ways of gaining maximum value from data and the utilisation of technologies including AI and machine learning to generate maximum ROI. All of our feedback suggests this is a big topic for the industry and a prescient time to deliver the very best market analysis and insight.”

ICE VOX which is part of ICE London, the world’s biggest gaming technology event, comprise two days of comprehensive learning with streams entitled: Modernising Lotteries, Hospitality Technology, Marketing & Advertising, Cybercrime & Security, as well as the World Regulatory Briefing and the International Casino Conference.

 

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