Betinvest set to tap into ‘huge potential’ at Ice Africa


Betinvest set to tap into ‘huge potential’ at Ice Africa

Betinvest will be using its presence at this week’s Ice Africa to showcase its online platform and sportsbook as a service to the african market.

Betinvest, the leading provider of technology solutions to the sports-betting and gaming industry, will be using its presence at this week’s Ice Africa (2nd – 3rd October, Sandton Convention Centre) to showcase its online platform which Valentyn Kyrylenko, VP of Business Development, described as having ‘huge and unparalleled potential’.

“Of course we are aware of the huge potential that this region has” he stated. “The African market is one of the most attractive emerging markets and is set to have an impressive future in gambling. It’s fantastic that Clarion Gaming is bringing together all the top gambling and gaming providers in Johannesburg as this will help to develop the industry in the region at a much faster rate.”

Betinvest’s Pan-African focus will see the team meet with current partners and use the extensive market research it has conducted to best integrate with operators where its offering is best situated, such as Kenya, Nigeria and South Africa. “Nigeria is one of the most developed countries in terms of dynamic economic growth,” continued Kyrylenko.  “Betting is becoming more and more popular among the younger, digital generation and the middle class there. Kenya is also an appealing country to sports betting operators. While 50 percent of the Nigerian population has access to the internet, in Kenya it’s 80 percent. Most Kenyans place bets on football once a week, which according to recent data, is more often than people in other African countries.”

Betinvest is set to debut its new betting solutions such as online platform and sportsbook as a service to the african market where Kyrylenko believes their customisable UI/UX website design, risk management and anti-fraud tools, 24/7/365 customer service and customisable geolocation will strike a chord across the continent. “It goes without saying that our market penetration strategy relies heavily on high-profile events like Ice Africa,” he added. “Here, our entire audience – potential clients and partners – is gathered together under one roof.