ICE Africa can bring investment and economic contributions to the fore – states Brand Ambassador, John Kamara
John Kamara, co-founder of the Global Gaming Africa consultancy and one of the most respected thought leaders across the pan-African industry, has been confirmed as Brand Ambassador for ICE Africa 2019, which is taking place across 2-3 October at the Sandton Convention Centre.
The second edition of the showcase event will be seeking to build on its highly successful launch which attracted 1,597 gaming professionals from a total of 89 countries.
Reflecting on his role as Brand Ambassador, John Kamara said: “I am delighted to be helping the team at Clarion Gaming further develop the ICE brand in Africa. A huge amount of extremely positive work was achieved in year one and I consider my involvement in the launch of what is the largest gaming event to be held on this side of the world, to be one of my proudest professional achievements. There’s no doubt that ICE Africa has proved to be an invaluable focal point for the industry, providing a professional meeting place for the a-z of gaming on the continent.”
Looking ahead to the next stage in its development, John Kamara added: “The ICE brand, which is one of the most respected in international gaming, can help develop a deeper understanding of the contribution the industry can make in relation to the social economic development of many national economies in Africa. By bringing this to the forefront of the debate we can have meaningful conversations concerning investment, and the far ranging benefits of a robust, socially responsible gaming industry can have in terms of employment, taxation and contributions to GDP.”
ICE Africa’s two day free to attend conference and exhibition provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content encompassing Thought Leadership, Training, Regulation, Online vs Retail, Integrated Resorts, Branding, Marketing, Sports, eSports and much more.