Amusement: strategical partnership between Sega and Lai Games

The two brands leader on amusement industry Lar Games and Sega Amusements International launch a new multi region distribution partnership.

With this agreements, Sega will distribute the award winning “Virtual Rabbids: The Big Ride” in countries throughout South America, Europe and Asia. Thanks to a hugely successful launch and record sales for the unattended VR ride, Lai Games is looking to bring the game to more entertainment venues and public spaces worldwide. With a strong Global presence an unprecedented reputation for world-class service, Sega Amusements International Ltd is well-positioned to bring the award winning Virtual Rabbids experience to these regions. Paul Williams, Ceo of Sega Amusements said, “Virtual Rabbids is without shadow of a doubt an exceptionally innovative VR experience that has the benefit of being able to be operated without an attendant, thus giving record braking return on investment results. We are incredibly pleased to be able to bring this product to our customer base.” Lai Games Managing Director, Mark Easte added, “We are very excited to establish this new partnership with the Sega International team. They have the expertise and infrastructure that adds a great deal to our existing industry network.”