ICE Sports Betting USA hits the ground running as Betgenius pledge support as Premium Sponsor

Within a fortnight of announcing the launch of ICE Sports Betting USA, organisers Clarion Gaming, have secured a slew of commercial event partners, with Betgenius securing the role of Premium Sponsor.

Founded in 2000, the leading provider of sophisticated data-driven software to more than 150 leading sportsbook operators in regulated territories throughout the world, will receive extensive brand exposure in the lead up to, during and after the conclusion of the historic event which is taking place in New York across 27th and 28th November. Commenting on the sponsorship, Christopher Dougan, Chief Communications Officer, Genius Sports Group, said: “As part of the Genius Sports Group, Betgenius has been preparing for a regulated, legal US sports betting market for a number of years, so we are hugely excited to play a major role in one of the nascent sector’s first significant events. By November, the dust will have settled on some of the early activity and operators can start focusing on creating a truly differentiated, high quality offering that will lead to long-term success. ICE Sports Betting USA (Gioco News is media partner) will provide the perfect forum to discuss this theme and much more besides.” Rory Credland, Event Director, responsible for ICE Sports Betting USA, welcomed the partnership with Betgenius. He confirmed: “Betgenius is one of the market leaders and a trusted supplier of technology driven solutions to international bookmakers and lottery operators. We are delighted they will be taking such a high profile position at what will be the first occasion the ICE brand has appeared in the United States. "ICE is the only brand that’s recognised and trusted by the gaming industry in its entirety, and ICE Sports Betting USA will serve as a rallying point for regulators, sports associations, land based casino operators, online gaming brands and technology providers alike. No other event can bring all of gaming's verticals together in this way and we are working closely with all of our broad community of stakeholders to deliver a progressive and professional business event on behalf of the industry at this exciting time." Founded in 2000, Betgenius provides a range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector and UX design. Betgenius leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, it offers everything a sportsbook operator needs in order to attract, retain and engage customers.