BALLY WULFF power on display in Madrid

Product presentation at partner UNIDESA's stand a roaring success.

Held in Madrid between 28 and 30 March 2017, the Feria Internacional del Juego trade show provided a platform for state-of-the-art gambling products aimed at the Spanish market. BALLY WULFF showcased its latest game pack-ages at industry giant UNIDESA's stand, where it wowed the crowds with its jackpot systems and products tailored to the bar market alongside the ACTION STAR games package. It was time for the gambling sector to reconvene at the Feria de Madrid exhibition centre and reveal all of the latest innovations set to guarantee pure entertainment now and in the future. At UNIDESA's huge stand, visitors to the trade show could find roulette and typical Spanish hybrid machines as well as multigame systems from BALLY WULFF, which are starting to make their way into bars following on from their successful integration into Span-ish gaming venues. "Tailoring our product portfolio to suit the bar market in Spain is looking promising so far," confirms BALLY WULFF Managing Director Lars Rogge. "On the whole, the market there is incredibly vibrant at the moment and willing to welcome new features with open arms – as the buzz surrounding the trade show stand here demonstrates." The Berlin-based company is clearly delighted to have a strong partner by its side in the form of UNIDESA. After all, the Feria In-ternacional del Juego provides a fantastic opportunity to strengthen brand image as well as exhibit products. "By joining forces with UNIDESA, we can work together to raise awareness of the BALLY WULFF name and use this close partnership as an ef-fective way to build the hype surrounding our multigame systems even further," concludes Export Manager Willem Korteweg.