It's 500 up for record breaking Sensational Ice
Written by Editorial Board
Kate Chambers, Portfolio Director responsible for Ice commented: "Visitors come to Ice to experience gaming from every perspective and that's exactly what will be on the show floor at ExCeL next week. Ice is not just the only gaming event to bring the online and the offline worlds of gaming together, it is also the only event which provides a global take on all of gaming's sectors encompassing, betting, bingo, casino, lottery, mobile, online, social and street. Physically Ice is the biggest business event in world gaming occupying 55,000 sqm, 12% more than in 2013."
She added: "Whilst the line-up of exhibiting companies includes the best known names in gaming, ICE also attracts many start-ups and fledgling companies ensuring that it remains a fresh, relevant, exciting and dynamic proposition for visitors. ICE represents a unique, once a year opportunity for visitors to be ahead of the game and to benefit from that precious first-mover advantage."