Sportradar expands rights portfolio with French Ligue 1

This contract includes a minimum of 125 matches for the current running soccer season and starts with the live transmission of the match between Toulouse FC and Olympique de Marseille on Saturday 14th of September on Betradar’s Live Channel for retail betting operators.

500 EVENTS - This deal extends the cooperation with MP&Silva, guaranteeing the license for over 500 annual sporting events. The acquired media rights package includes for Soccer the French League 2 and Coupe de la Ligue, the American Major League Soccer (MLS), a package of ATP 250 Tennis tournaments, the ACB Spanish Basketball League, the Handball EHF Champions League, the German Handball-League HBL, and a various number of additional international rights.

LIVE CHANNEL - The acquired media rights packages will be distributed in Betradar’s Live Channel, which was launched earlier this summer. The streaming channel for betting shops operators is the first product ever that combines customers’ live odds, live statistics and, most importantly, live pictures of sports events around the world on one single screen. Within a few weeks, several hundred betting shops have already integrated the Live Channel, and have shown themselves to be enthusiastic about the success of the product, and have subsequently increased their businesses turnover significantly.

"DELIGHT TO EXPAND OUR COOPERATION" - Sportradar’s Managing Director of Media Rights, Joern Anhalt, welcomes the conclusion of both contracts with MP&Silva: “Through these deals, we gain top-class international sports for our Live Channel for our retail betting customers. The Ligue 1, equipped with international tops stars like Falcao, Ibrahimovic and Thiago Silva, is an absolute highlight for our customers and will for sure increase the customer satisfaction in the betting shops. Certainly, our focus is to provide our clients with live sports content during their entire opening hours. To achieve this ambitious goal, we will continue to further expand our media rights portfolio.”
Peter Hutton, Chief Operating Office, MP & Silva said: “We are delighted to expand our cooperation with Sportradar to include Ligue 1. French football is growing on a year-on-year basis in popularity and viewership both domestically and internationally. Having it as part of the betting offer Sportradar will only intensify this process as well as give fans live access to some of the most powerful and skilful football action in the world”.