Betradar to present new products at EiG Totally Gaming 2013 in Barcelona

Europe’s exclusive iGaming hub, which annually brings together the top executives and high level professionals of the gaming industry, will be Betradar’s stage to present its vast range of market leading betting and sports data services. This year’s focus will be on the evolution of innovative and fast-paced gaming solutions.

During the last few months, Betradar has enlarged its virtual sports betting portfolio with Virtual Horse Classics (VHC), featuring 24/7/365 horse racing for online and retail operators. With the launch of the new VHC, Betradar is on its way to providing a diversified virtual sports betting channel for the betting industry, and the next sports are already in the pipeline. Due to the Swiss-based company’s unrivalled expertise in live sports data, Betradar also offers entertaining in-play betting gaming concepts such as Soccer Roulette, which enables bookmaker to take the next steps in the gamification of their betting offering. “Soccer Roulette is the modern way of in-play betting visualization for the bookmaking industry. Therefore, I can highly recommend anyone interested in Soccer Roulette to attend our 15-minute power pitch on Wednesday, 09 October at 14:20,” says Erik Lorenz, Managing Director Sales of Sportradar.

In addition, the launch of the new Live Channel for retail businesses three months ago has represented a key milestone in the execution of Betradar’s strategy of becoming the unique “one-stop-shop” provider. “During the last weeks, we have further expanded our media rights portfolio so that we are able to offer live sports pictures on a daily basis for more than twelve hours. The feedback which we have yet received from our first customers is entirely positive as the unique combination of live pictures, live odds and live statistics on screen, stimulate punters to place more bets while visiting the betting shops”, declares Sportradar’s Managing Director Media Rights, Jörn Anhalt.