Bally’s trailblazing iVIEW™ and Elite Bonusing Suite™ (EBS) has been deployed on gaming machines across the casino, enabling interactive, floor-wide player-bonusing events. The iVIEW Display Manager (DM)™ picture-in-picture-style player-user interface will also be featured on the casino floor.
Golden Nugget Atlantic City will use EBS to add excitement across its iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, DM Tournaments™, Virtual Racing NASCAR, and Flex Rewards™.
EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.
These powerful solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the U.S.
“We are excited to be working with Bally to provide our loyal players with a tremendous gaming entertainment experience and even more ways to win,” said Golden Nugget Atlantic City Executive Vice President and General Manager Tom Pohlman. “EBS applications like Virtual Racing NASCAR will bring a new kind of excitement to our property and to Atlantic City. It’s going to be something that differentiates us from the competition and rewards our players.”
Bally’s EBS applications have already been successful at several casinos across the country. Operators have been thrilled with their ability to generate on-floor excitement, while increasing play, adding entertainment value, and providing casino guests more ways to win.
“We are honored that iVIEW DM and EBS will make its New Jersey debut at the Golden Nugget Atlantic City,” said Sridhar Laveti, Bally Technologies’ Vice President of Client Services and Support. “The casino operator has been a great partner. Now we aim to help them gain significant competitive advantages with the use of iVIEW DM and the various EBS applications. These systems solutions create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos.”