The Gauselmann Group Establishes a New Company in Mexico

The Gauselmann Group and its long-time partner, Spanish gaming equipment producer and operator José Luis Gonzales, have founded the subsidiary ‘Merkur Gaming Mexico’ with headquarters based in Mexico City. The Gauselmann Group holds 51 per cent of the company. The goal of the new company is to further develop the jointly operated network of gaming machine installations, which currently numbers more than 1,000. In the process, the company intends to expand significantly its current presence in the Mexican casino market. Management Board member Thomas Niehenke (COO) confidently stated that, “given the current volume of about 120,000 machines, the potential for 250,000 machines is realistic in this growing market, without a doubt.” Moreover, the company also intends to use the Mexico location as a base to serve the neighbouring casino markets in Panama and the Caribbean. “We are certain that we will be successful since we are working with Senor José Luis Gonzales, who has invaluable experience in these markets as a manufacturer and operator. Not to mention our outstanding gaming systems development. Our joint appearance at the ELA casino trade fair in Mexico this May is clear evidence of this potential for success”, Thomas Niehenke adds. José Luis Gonzales also has confidence in the collaboration with the Gauselmann Group. “I’m proud of this cooperation and am sure that, by combining our competencies, we will reach our collective goals. Moreover, I’m obviously looking forward to such reliable collaboration with a major