ThinkManagement.com report a new breed of social gamer

ThinkManagement.com, the online gaming consultants, are warning that traditional online gaming companies are missing out by failing to recognise a new profile of target customers.

Phil Shaw, of ThinkManagement.com states that a new breed of social gamer has emerged. He says: “More and more, we are seeing a different profile of person taking part in social games simply for entertainment. Instead of playing in online casinos for cash prizes, this new type of gamer is playing purely for "gamification" - rewards and status - and is likely to be someone who is just starting to experiment.

Facebook’s announcement this week to allow real cash play on its platform is another sign of how gaming companies will need to embrace changing customer behaviour.”