Bally Technologies and Hig 5 Games announce multi-year game development agreement
Bally Technologies, Inc. (NYSE: BYI) and High 5 Games (H5G) announced today that they have entered into an agreement that will publish a substantial number of new H5G games under the Bally brand for the worldwide land-based, mobile, and online business-to-business casino gaming markets.
Written by Redazione
The multi-year agreement includes the creation and development of a variety of unique games for Bally Technologies.
“We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
Ramesh Srinivasan, Bally’s President and Chief Operating Officer, added, “The partnership with H5G reflects our commitment to delivering best-of-breed, cross-platform game content to our customers. This promise is reflected in the more than 25 game studios we have established across the globe, augmented by relationships with proven game developers like H5G that enable us to deliver a diverse array of creative, interactive, and exciting game content.”
“We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry,” said Anthony Singer, Chief Executive Officer of High 5 Games. “With Bally’s sophisticated new ALPHA 2™ game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”
In recent years, H5G has created some of the most popular slot-machine games in the industry.
“We are very proud of our tradition of creating high-performing games to fuel the success of our partners,” Singer said.