Bally technologies, Shuffle Master, inc., and Ongame networks establish a b2b online partnership


Bally technologies, Shuffle Master, inc., and Ongame networks establish a b2b online partnership

Bally-Technologies-Building-June-2011Two of the leading global gaming suppliers, Bally Technologies (NYSE: BYI) and Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL), and one of the leading poker platforms, Ongame Networks Ltd., announced a strategic alliance aimed at expanding their online gaming presence globally and increasing their online business-to-business (B2B) product offerings.

This alliance will enable all three companies to take their combined strengths and offer a unique poker and iGaming platform solution. The ability to interface Ongame’s poker content through Bally’s iGaming platform is intended to provide a best-in-class B2B offering and allow operators to choose world-class technology, while maintaining control of their operations through proven gaming suppliers.

“Bally is pleased to offer Ongame’s proven poker platform, which will provide a unique offering through its integration on Bally’s iGaming platform,” said John Connelly, Bally Technologies’ Vice President of Business Development. “Bally Technologies and Aristocrat Technologies have agreed to offer Ongame as one of their preferred poker solutions, thus creating a combined liquidity pool for our customers.”

“Bally’s objective is to place the control in the hands of the operator,” Connelly added. “We are providing the necessary tools to have a single view of the player by incorporating existing and online gaming systems, while allowing operators to have the ability to cross-promote between traditional land-based and online consumers.”

Gavin Isaacs, Shuffle Master’s Chief Executive Officer, said, “We are confident that this relationship between Shuffle Master, Ongame, and Bally will create the opportunity for gaming operators to control their data, establish liquidity, and ensure their suppliers are truly committed to a B2B model. It is relationships such as this that made us truly excited about bringing Ongame into the Shuffle Master family and opportunities like this only build momentum before the pending closing of our acquisition.”