Yggdrasil enters festive spirit with €500,000 Christmas Calendar campaign

Christmas comes but once a year, so Yggdrasil Gaming is launching a €500,000 campaign to help operators boost retention and engagement during the holiday season.

  The Yggdrasil Christmas Calendar will run between December 1 and January 3, featuring Yggdrasil’s unique collection of in-game promotional tools, BOOST™. A number of tournaments, Missions and Mystery Cash Races will offer players the chance to win cash prizes ranging from €10 to €10,000. And with the innovative BRAG™ tool, they can also share winning spins on social media. Many of Yggdrasil’s most popular games will be featured, including recent launches Valley of the Gods and Jungle Books, as well as classics such as Vikings Go Berzerk, Vikings Go Wild and Holmes and the Stolen Stones. With the Christmas Calendar, operators can run promotional activities with no extra executional work, as Yggdrasil’s campaigns are fully automated, allowing cash prizes to be instantly credited to players’ accounts. Yggdrasil Gaming CEO Fredrik Elmqvist said: “Last year’s Christmas Calendar was such a success that we decided to go even bigger this year. We have more than doubled the prize pool up to €500,000 to help operators engage and retain players over the holidays. “We want to encourage operators to use the calendar to be creative in their strategic campaign management, and really stand apart from the competition this Christmas.” The calendar will be available to players across all Yggdrasil’s partner operators, including players from regulated jurisdictions such as the UK and Italy. The latter will have a dedicated share of the total prize pool and will enjoy a standalone €20,000 calendar focused solely on the Italian market.