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Merkur Gaming takes largest stand on its debut at SAGSE Argentina

11 October 2012 - 14:28

The strong growth and sheer fascination for Merkur Gaming in Latin America is being done justice at the forthcoming SAGSE Argentina that will take place between 13th and 15th November at the Costa Salguero C. Center in Buenos Aires. Merkur Gaming has positioned its stand to align itself alongside local demand – by taking a stand size of 360 square metres – the largest at this forthcoming exhibition.

Written by Anna Maria Rengo

The dedication to offering local games for the Latin American market, specifically developed to represent the traditions and culture, has been drawing in visitors in large numbers to the Merkur Gaming stand at previous Latin American exhibitions. Mr. Richard Hellwig, Sales Director for Latin America at Merkur Gaming, explains, “This is already our fifth exhibition in Latin America this year. The feedback at the ELA in Mexico, the SAGSE in Panama, the Peru Gaming Show and the FADJA in Columbia underlines our focus on the Latin American gaming market. We believe it is very important to be customer-oriented and respect the needs and customs of the local people. This is why we have created our new ‘Cantinflas’ line of games. Certainly we are constantly working on new games for this great market”.

Indeed this local dedication is truly reflected in the Cantinflas line of games. Cantinflas was a Mexican actor and comedian who was and to this date remains dear to Latin American hearts. He has been described as the ‘Charlie Chaplin of Latin America’. Thus, Cantinflas captures the enthusiasm, humour and wit of the locals. The hit game Cantinflas has been joined by the new exciting game Cantinflas 777.

Merkur Gaming, as part of the family-owned and family-managed Gauselmann Group, naturally has a unique benefit of belonging to a company that has decades of experience and success in the gaming market. This ‘made in Germany’ technology gives Merkur Gaming a true advantage in the international gaming market. Combined with the games specifically developed for local markets, it is no wonder that Merkur Gaming is enjoying such popularity.

The Cantinflas games will be joined by the Casinoline games selection – a true world of wonderful and proven games. Furthermore, these games will be shown in a wide variety of cabinets. The Highflyer brings a whole new dimension to gaming with its two cabinets completely separated so that the upper cabinet seems to be floating in the air. Players can choose from a more upright or reclined way of sitting when playing, which is particularly important given the popularity of Merkur Gaming. Secondly, the Evolution slant top cabinet will be on display that contains two wide-screen monitors, the upper being 26”. Thirdly, the upright Privilege cabinet offers two 22” wide-screen monitors in an exquisite design.

Merkur Gaming has fundamental experience in the server-based gaming (SBG) / video lottery terminal (VLT) sector, supplying such solutions to several key markets around the world. Merkur Gaming offers complete solutions in this growing yet extremely complicated gaming segment. These solutions will be on display on the Merkur Gaming stand at the forthcoming SAGSE.

The ever-popular solution for banknote recycling – the Merkur Dispenser 100 – will be on show. With already over 80,000 units manufactured, the Merkur Dispenser 100 is the proven solution for banknote recycling. It can recycle three separate note denominations. The ‘made-in-Germany’ engineering enables 34 notes of each denomination to be recycled – thus having a total capacity of 102 notes.

Mr. Thomas Niehenke, COO of the Gauselmann Group, is looking forward to what will be a very busy show for Merkur Gaming, “Our goal is to set a new benchmark for gaming entertainment in Latin America. We are taking the largest stand at the SAGSE Argentina as previous feedback at exhibitions in this continent have shown us that our commitment to this market is being mirrored by the demand for our gaming solutions from local operators. We will not just be making our debut at the SAGSE Argentina, we will be sending out a strong signal – that Merkur Gaming is the right partner for local operators, given our history, success, service, games and cabinet choice alongside of course the new Cantinflas games”.

Merkur Gaming will be exhibiting at stand number 209. Merkur Gaming will be joined by two further Gauselmann subsidiaries on the stand – GeWeTe and HESS

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