Bowling makes a spectacle of itself
Over fifty exhibitors are expected for the twelfth edition of the Bowl Trade Show in Frankfurt, the fair dedicated to the industry, with increasing sales, at the service of a sport more and more popular across Europe. What Jeff Bridges, the couple Terence Hill & Bud Spencer, the Flintstones by Hanna Barbera have in common? Apparently nothing, but the keen of movies will recognize that is bowling that unites them.
Written by Anna Maria Rengo
If the final punch up of “I due superpiedi quasi piatti” was filmed in a bowling alley, even Dudo, played by the handsome Jeff and protagonist of 'The Big Lebowski' of the Coen brothers, is a big fan of bowling, and so the successful series of cartoons drew a lot from a very popular sport in the United States and that, together with many other trends, it was soon imported also in Europe.
But not only the film spotlights light up on the fascinating and fun world of bowling. Even those of the Bowl Trade Show in Frankfurt, the bowling fair with the largest number of exhibitors in Germany and that, now arrived at its twelfth edition, will take place on 1 and 2 September 2012, representing one of the most significant worldwide exhibitions for the industry at the service of this sport.
"Bowling – Volker Kien, president of the Bowl Trade Show explains - is very popular in Germany. Especially the companies use it for communication and to build a trust atmosphere within their working team. The number of players is more and more increasing and also the advertising industry (TV-spots or print magazines) found out that bowling in Germany is fun, sports and entertainment not only for young people. In Germany bowling seems to be 'in' more and more."
So a fair dedicated to it where companies show their products and present the latest novelties after the Bowl Expo in Reno is well accepted. "Our fair - still explains Kien - doesn't have a big expositive space, but several small ones. So visitors can see many products “in action” and they don't have to read boring flyers. For example: last year one exhibitor of light/laser equipments flooded the whole room with smoke and showed a great lasershow. This is what the Bowl Trade Show visitors expect: they want to see and feel what they buy! Main products come from the bowling capital equipment area, from the accessories range and from the food&beverage sector. Areas of insurance, decoration and lifestyle will also be part of the fair”
In the last year edition, over fifty exhibitors took part to the German fair dedicated to bowling. Is important to reach and possibly exceed these figures in 2012. And Among these we must also pay attention to Italy: among the participants there are in fact companies with their branch offices in our nation, as Steltronic and Qubica.