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Bally Technologie to showcase innovative games at the G2E Asia

15 May 2012 - 15:18

Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that it will exhibit a large selection of innovative and award-winning gaming solutions at G2E Asia in Macau, May 22-24.

Written by Redazione

“We are proud to showcase our new world-class licensed brands and award-winning systems solutions in Asia,” said Bally Technologies’ Vice President, Asia-Pacific and Managing Director of Bally India Srini Raghavan. “Attendees will experience our new compelling game content, trailblazing play mechanics, floor-wide bonusing applications, and cloud-based custom mobile apps. These technologies deliver an entertaining experience across the casino floor and tremendous return-on-investment for our casino partners across the world.”

Bally will exhibit its trailblazing gaming products in booth #1003 at the trade show and conference held at The Venetian Macao.

World-Class Brands - Taking center stage will be Michael Jackson King of Pop, which features one of the most beloved and influential artists of all time in an exciting, music-filled game on Bally’s new Pro Series™ V22/32 cabinet with the custom, Pro surround-sound chair. Offering everything from mystery wilds bonuses and free games bonus events and featuring hit songs Bad, Beat It, Billie Jean, Dirty Diana, and Smooth Criminal, this game is highlighted by a U-Spin™ Platinum Record Bonus and video clips showcasing the performer. Michael Jackson is represented exclusively for licensing by the Bravado International Group.

Inspired by Paramount Pictures’ 1978 American musical film about two love-struck teens in a 1950s high school, GREASE is Bally’s first double-play game, featuring two, 25-line games – enabling the player to play two games at once. GREASE also fully utilizes Bally’s iDeck™ touch-screen button deck in the “Dance Off” Free Games feature in which players “dance” on the iDeck to win additional free games or credits, and in the “How Cool Are You?” bonus in which the player selects from one of four cars on the iDeck and the car moves up the ladder; the winning character indicates the player’s “coolness” factor and awards one of the four progressive jackpots or credit values.

Market-Oriented Game Content - As part of Bally’s commitment to developing products designed specifically for the Asian market, the Company will exhibit a large number of Asian-themed titles including Sakura Festival™, Moon Dynasty™, Rainbow Dragon™, Tiger Treasures™, and Lucky Dragon™ on the sleek Pro™ V22/22 cabinet. Additionally, for the award-winning Pro Curve™ cabinet, featuring the industry’s only curved LCD to emulate spinning reels on a video slot, G2E Asia visitors will experience the titles Beijing Treasures™ and Radiant Riches™ among others. Furthermore, Bally will showcase Chinese versions of the popular Break the Ice™ and Cash Wizard™ games.

Bally Technologies will also showcase the Golden Empire™ and Jeepney Joyride™ mystery progressive links. Golden Empire and Jeepney Joyride were developed locally for the Macau and Philippines gaming markets respectively. These mystery links feature themes targeted for the region and enable players to win one of the three or four randomly triggered progressive jackpots, depending on the operator’s configurations. Golden Empire and Jeepney Joyride link over standalone video slot machines, allowing jackpots to be triggered randomly during game play; no max bet is required to win one of the progressive amounts.

“We are focusing on developing specialized market-oriented content,” said Bally Technologies’ Managing Director of Asia-Pacific Kurt Gissane. “We have released several games that have all been fully translated into Chinese, and they have been a huge success.”

Arcade-Like Play Mechanics - Another highlight of Bally’s exhibit will be the award-winning game Fish’n for Loot™ and Total Blast™. These exciting new games introduce Bally’s U-Shoot™ virtual-shooting gallery bonus-game play mechanic in which the player touches the iDeck to create weapons for “shooting” at targets on the main game screens.

Bally brings the arcade favorite SKEE-BALL® to casinos in Macau on the Pro™ V32 cabinet. The game includes a bonus feature in which players touch and slide to throw the SKEE-BALL®, winning “tickets” that enable them to “Pick a Prize” on the game that reveals credit awards.

All That Jazz™, also featured on Bally’s Pro V32 cabinet, has a revolutionary iDeck feature called U-Play™, in which players touch and play virtual piano keys. Players attempt to follow a melody by playing the piano keys. Every note is converted into numbers which populate four bonus reels. At the end of the song, the reels are spun to reveal the base-game prize.

Powerful Floor-Wide Player Experience - Asia-Pacific casino operators will experience the innovation with live demonstrations of iVIEW Display Manager™ (DM), an interactive communication tool used by players and controlled by the gaming operator. This picture-in-picture style player-user-interface is backward compatible on any gaming device with a touch-screen display, and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play.

Another show-stopper will be Bally’s Elite Bonusing Suite™ (EBS), which, when combined with the iVIEW and iVIEW DM player-user-interfaces, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications delivers floor-wide, interactive promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

The Bally Mobile team will also be on hand to give live demonstrations of the Company’s cloud-based custom mobile apps and mobile websites for casino patrons and internal-facing apps for casino employees

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